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Tag · 41 articles

#creator economy

A halftone portrait on the left with a bold dotted trail running from it to a solid filled square, on deep saturated green
Social First

How Creator Campaigns Actually Get Attributed

2 weeks ago

A halftone portrait beside a bold solid circle with one wedge lifted clean out of it, on saturated coral
Social First

What A Creator Manager Actually Takes, And For What

2 weeks ago

A halftone paper cutout of an upright ring and a blank smartphone, for the second edition of the Instagram Rings Awards
Ad Tech

Instagram Returns With Second Edition Of Rings Awards For Creators

2 weeks ago

A large halftone portrait sits inside a bold outlined advertising frame that crops part of the face away, on electric blue
Social First

When A Brand Runs Ads From A Creator's Handle

2 weeks ago

Half a torn portrait stays inside an empty phone outline while the other half drifts away on mustard
Social First

When A Creator Leaves The Platform That Made Them

3 weeks ago

Eight small torn portraits scattered across a purple ground with a single contract sheet among them
Social First

The Brand's Own Creator Roster

3 weeks ago

An IIGC survey of more than 100 brands and marketers finds 15 to 25 per cent of brand marketing budgets moving towards the creator economy
News

IIGC Survey Puts 15 To 25 Per Cent Of Brand Budgets In The Creator Economy

3 weeks ago

A magnifying glass rests over one eye of a torn halftone portrait on a flat green ground
Social First

How Brands Vet A Creator's Old Posts

3 weeks ago

A stopwatch runs off the top of a pink frame above a narrow torn strip showing only a pair of eyes
Social First

Why Watch Time Is Replacing Reach In Creator Deals

3 weeks ago

A portrait torn into three misaligned bands beside a cracked speech bubble on a flat red ground
Social First

What A Creator Owes A Brand When A Post Goes Wrong

4 weeks ago

Torn fragments of two faces flank a clapperboard on a diagonal across a flat teal ground
Social First

Why Short Drama Became A Brand Format

4 weeks ago

A play button lands across the corner of a torn halftone portrait on a flat magenta ground
Social First

Live Shopping Is Finally Working, Quietly

Oct 5, 2026