Your Daily Dose of Ad World Buzz
Latest
✦Kapiva Buys A Weekly Segment On Kaun Banega Crorepati To Talk About Blood Sugar✦Enamor Is Using WebEngage To Join Its Shop Floor To Its Inbox✦Olyv Appoints Ravi Sharma As Chief Financial Officer✦Goldmedal Electricals Wraps Mumbai's Trains, Metro Doors And Airport Carousels✦Myntra Is Paying Creators Three Times The Usual Rate This Festive Season✦Check Point Appoints Krishnan V V Managing Director For India And South Asia✦Joy Personal Care Signs Tamannaah Bhatia For Its Lotions And Creams✦Cashfree Uses Soan Papdi To Ask Why Merchants Settle For The Default✦SquadStack Names Saurabh Jain Head Of Finance And Legal✦Taboola Launches Realize ID To Stitch Together Open Web Identity✦How Outdoor Advertising Survived The Digital Decade✦The Business Case for Entering Awards✦Kapiva Buys A Weekly Segment On Kaun Banega Crorepati To Talk About Blood Sugar✦Enamor Is Using WebEngage To Join Its Shop Floor To Its Inbox✦Olyv Appoints Ravi Sharma As Chief Financial Officer✦Goldmedal Electricals Wraps Mumbai's Trains, Metro Doors And Airport Carousels✦Myntra Is Paying Creators Three Times The Usual Rate This Festive Season✦Check Point Appoints Krishnan V V Managing Director For India And South Asia✦Joy Personal Care Signs Tamannaah Bhatia For Its Lotions And Creams✦Cashfree Uses Soan Papdi To Ask Why Merchants Settle For The Default✦SquadStack Names Saurabh Jain Head Of Finance And Legal✦Taboola Launches Realize ID To Stitch Together Open Web Identity✦How Outdoor Advertising Survived The Digital Decade✦The Business Case for Entering Awards
Ad Tech

Enamor Is Using WebEngage To Join Its Shop Floor To Its Inbox

Ad Tribe! Bureau1 min read
An envelope and a shopping bag, as halftone cutouts, for Enamor connecting store and online journeys with WebEngage

Enamor has partnered WebEngage to connect its online and offline customer journeys, across product discovery, browsing, cart activity, checkout and what happens after a purchase.

  • Brands: Enamor, the innerwear label, and WebEngage, the customer engagement platform
  • Channels: email and WhatsApp
  • Live: a browse abandonment journey for shoppers who viewed products without adding to cart, sending WhatsApp first and email after
  • Planned: cart abandonment and checkout abandonment journeys
  • Offline to online: a journey connecting in-store purchases to digital follow-up
  • Festive calendar: campaigns across Independence Day, Onam and Raksha Bandhan, with regional personalisation

What Enamor Is Connecting

Two halves of a shopper that most retailers still treat as different people. Someone who buys in a store and someone who browses on the site generate separate records, so the follow-up to an in-store purchase has historically been nothing at all. The offline-to-post-purchase journey is the piece of this worth watching, because it is the harder one to build and the one that changes what a brand can say next.

Sandra Daniels, chief marketing officer at Enamor, said the partnership is helping the brand move from individual communications to more relevant, journey-led experiences.

What The Channels Are Doing

Different jobs. WebEngage says WhatsApp has emerged as the stronger conversion channel while email supports reach and top-of-funnel engagement, which is why the browse abandonment journey leads on WhatsApp and follows with email rather than the other way around.

Shreya Trivedi, vice president of customer success and business operations at WebEngage, said that by combining the immediacy of WhatsApp with the reach of email, Enamor is creating more timely and relevant experiences.

No conversion or revenue figures have been published, only a statement that early campaigns generated both.

More on the platform at webengage.com. More ad tech.

#customer engagement#enamor#martech#webengage
Follow Ad Tribe