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✦How Maggi Sold A Category India Did Not Have✦How A Campaign Gets Pulled After It Launches✦Human Made Is Becoming A Positioning✦What Does An Art Director Actually Do Today?✦What Happened To The Brand Ambassador✦How Dhara's Runaway Boy Sold Cooking Oil By Never Mentioning It✦What A Creator Owes A Brand When A Post Goes Wrong✦What Generated Advertising Does To The Rules On Children✦Girish Mathrubootham, Who Marketed Software Like a Product✦When Creators Influence Agencies More Than Agencies Influence Creators✦What A Creative Director Does On A Shoot Day✦The Categories Where Generated Copy Still Needs A Signature✦How Maggi Sold A Category India Did Not Have✦How A Campaign Gets Pulled After It Launches✦Human Made Is Becoming A Positioning✦What Does An Art Director Actually Do Today?✦What Happened To The Brand Ambassador✦How Dhara's Runaway Boy Sold Cooking Oil By Never Mentioning It✦What A Creator Owes A Brand When A Post Goes Wrong✦What Generated Advertising Does To The Rules On Children✦Girish Mathrubootham, Who Marketed Software Like a Product✦When Creators Influence Agencies More Than Agencies Influence Creators✦What A Creative Director Does On A Shoot Day✦The Categories Where Generated Copy Still Needs A Signature
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A bundle of cables feeding one socket, as halftone cutouts, for the Airtel IQ Gateway launch
Ad Tech

Airtel Business Puts Every Message Channel In One Gate

6 days ago

A server rack and a stamped compliance seal, as halftone cutouts, for Claude running inference inside India
Ad Tech

Claude Starts Running Inference Inside India

7 days ago

An answer bubble and a globe, as halftone cutouts, for OptimizeGEO passing 100 global brand clients
Ad Tech

OptimizeGEO Crosses 100 Brands As Michael Kassan Invests

1 week ago

An envelope and a shopping bag, as halftone cutouts, for Enamor connecting store and online journeys with WebEngage
Ad Tech

Enamor Is Using WebEngage To Join Its Shop Floor To Its Inbox

3 weeks ago

A deodorant spray can and a notification bell rendered as halftone paper cutouts, for the Hamilton Sciences and WebEngage customer engagement partnership
Ad Tech

Hamilton Sciences Picks WebEngage For Denver, ENVY And Vanesa

Sep 10, 2026

Line-art illustration of a speech bubble and network marking SuperStuff.ai's Marko launch
Ad Tech

SuperStuff.ai Launches Marko, an AI Tool to Match Companies With Agencies

Jul 30, 2026

Line-art illustration of a central hub connected to six nodes, marking Netcore's rebrand to Netcore.ai
Ad Tech

Netcore Rebrands to Netcore.ai, Moves to an Agentic Marketing Platform

Jul 30, 2026

Pizza Hut India Partners with MoEngage to Enhance Customer Engagement
News

Pizza Hut India Joins Forces with MoEngage to Power Customer Engagement

Apr 25, 2025