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OptimizeGEO Crosses 100 Brands As Michael Kassan Invests

Ad Tribe Editorial3 min read
An answer bubble and a globe, as halftone cutouts, for OptimizeGEO passing 100 global brand clients

OptimizeGEO says it now counts more than 100 global brands as clients across 20 countries, and that Michael Kassan has joined as an investor and strategic advisor. The platform measures and works on how brands are described and recommended inside AI answers.

  • What it does: tracks visibility, share of voice, sentiment and citations across ChatGPT, Claude, Google AI, Perplexity, Gemini and Copilot
  • Scale claimed: more than 100 global brands across 20 countries, including Fortune 1000 companies
  • New investor: Michael Kassan, founder and CEO of 3C Ventures, joining as investor and strategic advisor on global go-to-market, enterprise relationships and ecosystem partnerships
  • Founders: Kirthiga Reddy, the first employee and managing director of Facebook India, and Saurabh Doshi, formerly managing director for Meta in Asia Pacific
  • Client result claimed: Glance, AI visibility up 2.5 times and share of voice in the AI shopping category up 6.6 times between April and July 2026
  • Past measurement: the platform recommends actions across technical updates, owned content, earned media, creator and retailer strategies and paid media, and runs approved ones through agents
  • Other backers named: Carolyn Everson, Gulshan Verman of Amazon Ads, Mauria Finley of Google, Stacy Brown-Philpot of Cherryrock Capital, Kiran Mani of OpenAI and Shiv Singh of Savvy Matters
  • Institutional investors named: f7 Ventures, Micron Ventures, Young Capital, Blockchange, Polygon, Better, Shorooq Partners, VC3, Oceans, Neythri Futures Fund, Perot Jain, Impact Venture Capital and FalconX
  • No funding amount was disclosed

What OptimizeGEO Claims Beyond Measurement

Implementation. Most tools in this category stop at telling a brand where it stands inside AI answers, which is a dashboard problem. The claim here is that the platform also carries the fixes out, across owned pages, earned coverage, creator and retailer work and paid media, and then connects the movement to qualified traffic, conversions and pipeline.

That is the harder half to verify and the more valuable half if it holds.

The Part Worth Reading Twice

The company says more than half of active ChatGPT users now work mainly in a language other than English. For an Indian brand that is not a footnote. It decides whether a product is understood in the language a buyer actually asks in, and it is a measurement problem well before it becomes a content problem.

The company also cites research that nearly 75% of shoppers use AI for search, discovery and recommendations.

Michael Kassan of 3C Ventures with OptimizeGEO co-founders Kirthiga Reddy and Saurabh Doshi, in the company's announcement visual
Kassan joins two founders who ran Facebook India and Meta in Asia Pacific.

Why The Names Carry This Announcement

No round size was disclosed, so what there is to read is the roster: operators from Amazon Ads, Google, OpenAI and Meta, plus Carolyn Everson, who sits on the boards of Under Armour and Walt Disney. Kassan said AI is changing how consumers discover, evaluate and choose brands, and that the opportunity is turning AI visibility into measurable growth.

Reddy and Doshi built their careers through the shift to mobile and social discovery. The bet behind the company is that AI reshapes consumer behaviour the same way, and that the measurement layer for it does not exist yet.

More on the company at optimizegeo.ai. More ad tech.

#martech#ai in advertising#geo#search#optimizegeo
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