Suno Launches v6 Models With Warner Music Group And BMG
Suno has launched a new suite of music generation models in partnership with Warner Music Group and BMG, letting users create music inspired by licensed work from participating artists.
- Models: v6, v6-Wild and v6-mini
- Partners: Warner Music Group and BMG
- v6: built for precise generation against specific creative requirements
- v6-Wild: built for experimentation and exploring new musical ideas
- v6-mini: positioned as faster and better than other free music generation models
What Changed At Suno
The relationship with the rights holders. Suno has faced legal pressure over copyright, and has since moved towards licensing arrangements with major music companies. It settled a copyright lawsuit with Warner Music and subsequently signed licensing agreements; Udio settled with Universal Music Group and Warner Music Group last year. The v6 generation replaces the company's previous versions entirely.
Chief executive and co founder Mikey Shulman put the partnerships forward as a template. "We believe this is a blueprint for how AI and the music industry can strengthen one another and build entirely new product experiences for artists, fans, and the broader music community," he said.
Why The Opt In Part Is The Interesting Part
Because it moves the unit of consent from the catalogue to the artist. Shulman said Suno's next step is to build opt in experiences around individual artists. "What comes next is a new kind of product we're developing: opt-in experiences built around individual artists, where artists can choose to participate and get paid when they do," he said.
That is the question the label deals do not settle. A licence signed by a rights holder covers the recording; it does not tell you whether the artist wanted their voice in a generator. Suno sells Pro and Premier subscriptions in the US at $8 and $24 a month and recently raised more than $400 million at a $5.4 billion valuation, so the economics to fund artist level payouts exist. Streaming platforms including Deezer and Spotify are separately working on labelling AI generated tracks. More ad tech.
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