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Brands

LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat

Ad Tribe Editorial1 min read
Chef Ranveer Brar, brand ambassador for LT Foods' Daawat

LT Foods has named chef, author and television personality Ranveer Brar as brand ambassador for its basmati rice brand Daawat.

  • Brand: Daawat, LT Foods, fronting Daawat Delight basmati
  • Ambassador: Chef Ranveer Brar
  • Agency: BBDO India
  • Campaign: A restaurant-themed narrative on rice's role in complementary dishes, across TV, digital and social
  • Product: Daawat Delight, built on Superior Flavour Absorption Technology

A Chef's Credibility Applied To A Staple

Ritesh Arora, CEO, India Business & Far East at LT Foods, said, "His culinary expertise and deep appreciation for India's rich food heritage make him a natural fit for the brand DAAWAT," a rationale built on Brar's standing as a working chef rather than a generic celebrity face. Rice is a category where a chef's authority carries differently than a film star's would; the pitch rests on Brar's actual relationship with food rather than his ability to draw attention to a product he doesn't otherwise have a claim on.

Rice As A Supporting Character, Not The Headline

Brar's own framing keeps rice in a similarly grounded register: "Basmati has been at the heart of so many of [my food stories]. Every food has the ability to bring people together across cultures and cuisines." The BBDO India-created campaign follows through on that idea with a restaurant-set narrative built around rice's role alongside other dishes rather than as a standalone hero, a positioning that leans on the Daawat Delight line's Superior Flavour Absorption Technology as the functional backing for the emotional pitch, running across television, digital and social platforms.

More on Ad Tribe Brands.

#BBDO India#Ranveer Brar#LT Foods#Daawat
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