LT Foods Names Chef Ranveer Brar Brand Ambassador For Daawat
LT Foods has named chef, author and television personality Ranveer Brar as brand ambassador for its basmati rice brand Daawat.
- Brand: Daawat, LT Foods, fronting Daawat Delight basmati
- Ambassador: Chef Ranveer Brar
- Agency: BBDO India
- Campaign: A restaurant-themed narrative on rice's role in complementary dishes, across TV, digital and social
- Product: Daawat Delight, built on Superior Flavour Absorption Technology
A Chef's Credibility Applied To A Staple
Ritesh Arora, CEO, India Business & Far East at LT Foods, said, "His culinary expertise and deep appreciation for India's rich food heritage make him a natural fit for the brand DAAWAT," a rationale built on Brar's standing as a working chef rather than a generic celebrity face. Rice is a category where a chef's authority carries differently than a film star's would; the pitch rests on Brar's actual relationship with food rather than his ability to draw attention to a product he doesn't otherwise have a claim on.
Rice As A Supporting Character, Not The Headline
Brar's own framing keeps rice in a similarly grounded register: "Basmati has been at the heart of so many of [my food stories]. Every food has the ability to bring people together across cultures and cuisines." The BBDO India-created campaign follows through on that idea with a restaurant-set narrative built around rice's role alongside other dishes rather than as a standalone hero, a positioning that leans on the Daawat Delight line's Superior Flavour Absorption Technology as the functional backing for the emotional pitch, running across television, digital and social platforms.
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