BBDO India Wins the Integrated Creative Mandate for LT Foods' Daawat
BBDO India, part of Omnicom Advertising India, has won the integrated creative mandate for Daawat, the flagship brand of LT Foods Ltd. The mandate covers strategy, mainline advertising, digital, social and integrated communications, and will be led from the agency's Gurugram office.
- Agency: BBDO India, part of Omnicom Advertising India
- Client: LT Foods Ltd, for its flagship brand Daawat
- Scope: strategy, mainline advertising, digital, social and integrated communications
- Office: Gurugram
- LT Foods footprint: present in more than 85 countries, with a 70-plus year FMCG legacy
A Legacy Brand at Its Next Growth Phase
Ritesh Arora, CEO for India and Far East at LT Foods, described Daawat as built over decades on the trust of millions of consumers and among the most loved food brands in its category. He said the company's ambition is not only to strengthen the flagship brand further, but to build sharper, more relevant narratives to support its expansion, and that LT Foods was looking for a partner combining strategic thinking with world-class creativity and integrated capabilities.
Ashutosh Sawhney, Chief Operating Officer of BBDO Group India, framed the scale of the account in similar terms, pointing to LT Foods' presence in more than 85 countries and its 70-plus year legacy in the FMCG category globally. He called the partnership especially exciting given the company's ambition to unlock its next phase of growth, and said BBDO Group India takes pride in partnering with brands through their growth journeys, looking to combine strategy, creativity and integration to build enduring brand value and drive business growth.
The win adds a major FMCG account to BBDO India's roster at a time when the agency's Omnicom network parentage gives it access to integrated media and data capabilities alongside its creative offer.
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