Vero Moda Makes Aditi Rao Hydari The Face Of Its Autumn-Winter 2026 Campaign
Vero Moda, the womenswear brand from BESTSELLER India, has made Aditi Rao Hydari the face of its Autumn-Winter 2026 campaign. The campaign presents her as the Vero Moda woman: self-assured, individual and at ease.
- Brand: Vero Moda, from BESTSELLER India
- Face: Aditi Rao Hydari
- Season: Autumn-Winter 2026
- Collection: dresses, jumpsuits, co-ord sets, denim, blazers and knitwear, plus a festive line
- Available: in stores, on the Vero Moda app and at veromoda.in
Why Vero Moda Chose Aditi Rao Hydari
Because the fit is the point. Hydari's screen image is poised rather than loud, and the brand describes its own attitude in almost the same words. She said Vero Moda has always stood for quiet confidence, something she connects with personally, and that the campaign feels like a natural extension of that philosophy.
What BESTSELLER India Wants From It
Growth. Sumit Dhingra, chief executive and country director of BESTSELLER India, said Vero Moda has built a strong position in Indian womenswear and sees significant opportunity ahead, and that the campaign is an important step in strengthening the brand's relevance and visibility as it enters its next phase of growth.
A face also gives a western-wear label a way into the festive season, where Indian brands usually dominate attention. Launching a festive line alongside the autumn range, with a recognisable ambassador, is how Vero Moda competes for that window.
The collection is at veromoda.in. More brands.