Where did she work before?

Pernod Ricard as Marketing Director, leading Chivas Regal and The Glenlivet, following roles at Kellogg Company and Britannia Industries.

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Tanvi Swami Joins PepsiCo as Marketing Director for Pepsi, 7UP and Mirinda

Q: Which brands will Tanvi Swami handle?

Pepsi, 7UP and Mirinda at PepsiCo.

Ad Tribe! Bureau51 mins ago2 min read

Tanvi Swami has been appointed Marketing Director for Pepsi, 7UP and Mirinda at PepsiCo, announcing the move in a LinkedIn post. She arrives from Pernod Ricard, where she most recently served as Marketing Director.

Appointee: Tanvi Swami
Role: Marketing Director, Pepsi, 7UP and Mirinda, PepsiCo
Announced via: LinkedIn
Joins from: Pernod Ricard, most recently as Marketing Director
At Pernod Ricard: led marketing for Chivas Regal and The Glenlivet, and previously managed the gin portfolio and Lillet
Earlier: Kellogg Company, in regional and India roles across Chocos, Muesli, Granola and Special K
Before that: sales and marketing at Britannia Industries
Career began: in advertising, at JWT and Leo Burnett

Three Brands, Three Different Jobs

The remit is broader than a single-brand marketing directorship, and the three brands are not variations on one problem.

Pepsi is a share fight against a larger competitor, fought largely on cultural relevance and celebrity. 7UP is a lemon-lime brand competing in a segment where the category leader is entrenched and regional preference matters. Mirinda plays in orange, which in India is a heavily contested and price-sensitive flavour segment.

Running all three means allocating attention across a defensive brand, a challenger and a volume brand at the same time.

Spirits to Soft Drinks

The move from Pernod Ricard is a bigger jump than the shared beverage label suggests. Chivas Regal and The Glenlivet are premium spirits, marketed under India's advertising restrictions on alcohol, which force brands into surrogate advertising, experiential work and long-cycle brand building.

Carbonated soft drinks are the opposite discipline: mass reach, high frequency, seasonal peaks, aggressive price-pack architecture and no restriction on how directly you can sell.

The Kellogg and Britannia years are the more relevant preparation for that, both being high-velocity packaged foods businesses with retail and distribution at the centre. Starting at JWT and Leo Burnett also means she has seen the brief from the agency side, which is not universal among Indian client-side marketing directors.

Swami said she is excited to start the role and thrilled to join a dynamic team with iconic brands, thanking the leadership and talent team for the opportunity.