TrucksUp Signs Ajay Devgn as Brand Ambassador for Ab Apni Chalao
TrucksUp, a digital platform for India's trucking ecosystem, has appointed actor Ajay Devgn as its brand ambassador, backing the association with an integrated campaign built around the theme TrucksUp - Ab Apni Chalao.
- Brand: TrucksUp
- Ambassador: Ajay Devgn
- Campaign: TrucksUp - Ab Apni Chalao
- Target audience: truck owners, drivers, fleet operators, transporters and MSMEs
- Geography: metros, Tier-II and Tier-III cities, and key logistics corridors
- Also targeted: OEMs, financial institutions, insurance companies, fuel partners and government bodies
A Face for the Commercial Vehicle Lifecycle
TrucksUp positions itself as a platform supporting the full commercial vehicle ownership lifecycle rather than a single transaction, and the campaign is built to carry that positioning to an audience that is not concentrated in metros.
Sarthak Elwadhi, Co-founder of TrucksUp, called Devgn's association a defining milestone for the company, saying his credibility, resilience and connection with people align with TrucksUp's vision of empowering India's transport community through technology and trust. He described the partnership as more than a celebrity endorsement, saying it strengthens the brand's emotional connection with truck owners and transporters, and that the aim is to inspire greater confidence in digital adoption while reinforcing TrucksUp as the most trusted platform in the category.
The association is also intended to support TrucksUp's communication with industry stakeholders beyond individual truck owners, including OEMs, financiers, insurers, fuel partners and government bodies, positioning the campaign as much toward the ecosystem around trucking as toward the drivers themselves.
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