Dyna, the premium beauty soap from Anchor Consumer Products, has appointed Bollywood actress Mrunal Thakur as its new brand ambassador. The collaboration is part of the brand’s latest campaign, Pehli Jhalak Kare Khoobsurat Asar, which aims to strengthen its presence in the premium skincare segment.
A Perfect Blend of Elegance and Confidence
With her remarkable journey from television to Bollywood, Mrunal Thakur embodies the grace, confidence, and timeless beauty that Dyna represents. Her association with the brand aligns with its mission to connect with women who prioritise self-care and radiance.
Karan Shah, Director of Anchor Consumer Products, shared his excitement about the partnership:
“Mrunal Thakur perfectly mirrors Dyna’s evolution—graceful, poised, and inspiring. Her journey resonates with our consumers, making her an ideal choice to represent our brand. We believe this collaboration will enhance Dyna’s appeal among beauty-conscious individuals.”
Bringing Beauty to the Forefront
Expressing her enthusiasm, Mrunal Thakur said:
“I’m delighted to be a part of the Dyna family. The brand truly captures the essence of beauty and confidence. The new campaign beautifully illustrates how first impressions create a lasting impact, and I love how Dyna empowers women to feel their best every day.”
A Multi-Platform Campaign for Maximum Reach
The campaign will roll out across multiple platforms, including television, digital media, in-store branding, and social media. Thakur will be featured prominently in advertisements, packaging, and promotional materials.
Kunal Shah, Creative Director at Anchor, highlighted the brand’s sustainability initiatives:
“Dyna’s new packaging reflects both elegance and environmental responsibility. Crafted from recyclable materials, it reinforces our commitment to a greener future. With the ever-radiant Mrunal Thakur leading the campaign, we aim to redefine beauty, confidence, and conscious living.”
Additionally, Dyna plans to enhance consumer engagement through influencer collaborations, social media contests, and experiential marketing activities. The brand will also expand its distribution across modern trade, general trade, and e-commerce to reach a wider audience.
With Mrunal Thakur as the face of the campaign, Dyna is set to make a lasting impression, celebrating beauty with confidence and care.
