Anchor Oral Care has appointed celebrated Bengali actor Subhashree Ganguly as its new brand ambassador. The move reinforces the brand’s strong presence in West Bengal, a key market that has long driven Anchor’s growth in India.
Strengthening Regional Connections with a Familiar Face
With this partnership, Anchor aims to build a more intimate connection with Bengali households by combining its trusted oral care solutions with Subhashree’s wide appeal. Known for her cultural influence and relatability, Subhashree’s involvement is expected to drive awareness and foster deeper consumer trust.
Karan Shah, Director at Anchor Consumer Products, said,
“West Bengal has always been a core market for Anchor. Our association with Subhashree is rooted in our desire to deliver effective, natural oral care through a voice that resonates with local families. She brings credibility, and more importantly, a sense of familiarity.”
Building a Culture-Driven Brand Story
The brand’s fresh campaign features vibrant new taglines—“Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha”—designed to echo regional sentiments while spotlighting Anchor’s modern formulations. The messaging reflects a fusion of tradition and innovation, aligning the brand with both nostalgia and progress.
Kunal Shah, Creative Director at Anchor, explained,
“This campaign taps into the emotional trust our consumers have in Anchor. It’s not just about toothpaste—it’s about establishing a heritage of health, safety, and daily care. Subhashree’s involvement strengthens that emotional connect.”
Subhashree Brings Energy and Authenticity
Speaking about the collaboration, Subhashree Ganguly expressed genuine enthusiasm.
“I’m proud to associate with Anchor Oral Care. Oral hygiene is often overlooked but is central to our overall health. Anchor’s commitment to quality and tradition resonates with me, and I’m excited to help amplify that message across Bengal.”
The campaign goes beyond a conventional brand film. It incorporates digital-first storytelling, retail promotions, and in-store activations where Subhashree’s influence will extend across every touchpoint.
Expanding Distribution and Consumer Engagement
Anchor is not just banking on celebrity influence. The brand is also scaling its distribution network and retail footprint across the region to ensure easier accessibility.
Asit Roy, Senior Vice President – Sales, commented,
“We are already a leading player in West Bengal’s oral care segment. This collaboration will help us reach new consumers and strengthen engagement with our loyal base.”
Sandeep Abbhi, Marketing Head at Anchor, added,
“Subhashree brings unmatched local relevance and relatability. Her involvement in our digital and retail campaigns will help us deliver a more personalised brand experience for families across West Bengal.”
With a legacy built on trust and innovation, Anchor Oral Care continues to lead conversations around health and hygiene. The brand’s focus remains clear—build culturally resonant narratives while delivering effective, modern oral care for every Indian household.
