Salman Khan Joins Indian Supercross Racing League as Brand Ambassador
The Indian Supercross Racing League (ISRL) has announced Bollywood superstar Salman Khan as its official brand ambassador ahead of its second season. This marks Khan’s first-ever motorsport endorsement, aligning with his passion for motorcycles and action sports.
With his presence, ISRL aims to broaden its audience, blending high-speed racing with mainstream entertainment. The league, which debuted last year, has already established itself as a major motorsport property in India.
Salman Khan on His Partnership with ISRL
Expressing his excitement, Salman Khan shared:
“I am truly excited to be part of something I am passionate about—motorcycles and motorsports. ISRL is building something revolutionary with a long-term vision. The league brings immense entertainment value and embodies the spirit of passion, skill, and creating heroes who will inspire the next generation. Together, we will make Supercross a household name in India and elevate our riders to the global stage.”
ISRL Leadership on Salman Khan’s Appointment
Veer Patel, Managing Director, ISRL, emphasized the significance of the collaboration:
“Welcoming Salman Khan to the ISRL family is a landmark moment for Indian motorsports. As the sport gains traction globally, ISRL is placing India firmly on the motorsports map. With his presence at races and active participation, we are spearheading a motorsport revolution that will inspire generations of Indian riders.”
Eeshan Lokhande, Co-founder & Director, ISRL, added:
“Salman Khan’s massive reach and deep connection with fans will drive Indian brands to engage with this high-adrenaline sport. This partnership is a monumental step in bringing Supercross into the mainstream. We are writing the next chapter of Supercross, making India proud on the global stage.”
Vikram Tanwar, Co-founder of UBT (Salman Khan’s talent management agency), highlighted:
“ISRL’s first season saw incredible success, featuring top Indian and global riders. Salman Khan’s appeal across diverse demographics will introduce Supercross to millions of new fans, taking the league to new heights.”
ISRL’s Growing Legacy in Indian Motorsport
✅ ISRL’s debut season attracted over 30,000 spectators and recorded 11.5 million viewers in just three days—setting a new global record for a Supercross event.
✅ 48 world-class riders, including Jordie Tixier, Matt Moss, and Anthony Raynard, competed in multiple categories.
✅ BigRock Motorsports, led by India’s Dakar Rally rider CS Santosh, emerged as the season champions.
With Salman Khan’s presence, ISRL is set to revolutionize motorsports in India, making Supercross a mainstream phenomenon.
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