Magic Moments Vodka has announced Kriti Sanon as its new brand ambassador, marking a bold step in the brand’s mission to connect with India’s vibrant, young consumer base. Known for her fearless attitude and distinct style, Kriti brings star power and cultural relevance to the next phase of Magic Moments’ journey.
A Partnership That Blends Boldness with Vibe
The collaboration aims to reflect shared values of individuality, confidence, and unapologetic self-expression. With a campaign focused on celebrating life’s energy-filled moments, Magic Moments positions itself not just as a drink, but as a lifestyle brand for those who live out loud.
“We’re absolutely pumped to have Kriti on board,” said Abhishek Khaitan, Managing Director of Radico Khaitan Limited. “She’s smart, stylish, and fearless—just like the new-age consumer we speak to. With this campaign, we’re not just raising a toast to the moment; we’re owning it.”
Bollywood’s Boldest Meets India’s No. 1 Vodka
The campaign arrives at a pivotal time for Magic Moments, as the brand continues to evolve and expand its footprint. According to Amar Sinha, COO at Radico Khaitan:
“Kriti Sanon isn’t just a star—she’s a whole vibe. She connects effortlessly with today’s bold, fearless generation. As we keep levelling up, Kriti is the perfect partner to take the brand into its next big chapter.”
This endorsement is more than celebrity alignment—it’s a cultural signal. The brand and Kriti together represent a mindset that’s energetic, aspirational, and unafraid to stand out.
Kriti Sanon on Embracing the Magic
Kriti shared her excitement about the partnership, highlighting how naturally the brand’s ethos aligns with her own.
“Magic Moments is about owning your vibe and celebrating life in its raw, untampered form. I’m super excited to join the Magic family. This partnership is fun, it’s fierce, and it’s full of energy—just the way I like it. Here’s to living the moment, one magic at a time!”
Tapping into India’s New-Age Spirit
As more consumers lean into lifestyle-driven choices, Magic Moments is seizing the opportunity to elevate its emotional resonance. With Kriti Sanon as the face of the brand, the company is not only targeting visibility but aiming to inspire a generation to embrace their individuality with confidence.
This collaboration is set to redefine the vodka brand’s image—from a celebratory beverage to a symbol of youthful energy and self-assured living.
