Hakuhodo India, the integrated marketing and communications agency, has strengthened its leadership bench with two key appointments at Hakuhodo.Sync. Ranjeev Vij steps in as Managing Partner, and Ruchi Kohli joins as Senior Business Partner.
Building for the Future with Proven Leadership
Vij brings 27 years of experience to the role. He most recently served as Executive Director at TBWA\India. Known for his strategic focus and business acumen, he will drive Hakuhodo’s efforts to build partnerships, grow revenue, and expand its market presence.
Kohli takes on her role with over 16 years of expertise in consumer research, planning, and cultural insight. Her deep understanding of human behavior and communication will help craft strategies that resonate with evolving audiences.
Marking 25 Years with a Clear Growth Vision
The appointments arrive as Hakuhodo India celebrates 25 years of growth. The agency is using this milestone year to reimagine how it solves client problems through creativity and insight.
Jayanto Banerjee, Chief Operating Officer, highlighted the importance of these new hires.
“As we mark 25 years, we’re also looking ahead. Ranjeev and Ruchi bring energy and perspective that will push our teams to innovate and think bigger. We’re excited to have them leading the charge at Hakuhodo Sync.”
Voices Behind the Vision
Vij believes this is the right moment to rethink how creativity intersects with business.
“We’re at a turning point where growth requires new thinking. Hakuhodo’s philosophy—seeing people as more than just consumers—sets the stage for solutions that are bold, human, and forward-looking.”
Kohli, too, is excited about the opportunity to shape brand narratives that connect deeply with culture.
“Planning is about discovering what truly matters to people. I enjoy uncovering insights that drive breakthrough ideas. I’m thrilled to be joining a team that values curiosity, empathy, and relevance.”
Culture-Driven Growth Ahead
With these strategic appointments, Hakuhodo India signals a commitment to evolving with its clients and the cultural context they operate in. As the agency enters its next chapter, it’s placing creativity, leadership, and consumer understanding at the center of its growth strategy.
By focusing on human-first innovation, Hakuhodo looks ready to not only keep up—but lead.
