Sparsh Pearl, one of India’s leading bath fittings and pipe brands, has announced Saif Ali Khan as its new brand ambassador. The collaboration is part of a strategic push to strengthen the brand’s image among premium consumers and expand its national and global footprint.
A Two-Year Campaign Across Channels
Over the next two years, Saif Ali Khan will lead Sparsh Pearl’s 360-degree marketing campaign. The initiative will span TV commercials, OTT platforms, digital media, and outdoor advertising. He will represent both the Sparsh Pearl taps line and the company’s flagship FlowShield pipes.
The announcement also introduces the brand’s new tagline—“Style Kamaal, Chale Saalon Saal”—emphasizing its commitment to long-lasting, high-performance products that don’t compromise on aesthetics.
Style Meets Substance
With a legacy of over 30 years, Sparsh Pearl has built its reputation on rust-free, leak-free, and low-maintenance solutions. The association with Saif Ali Khan—known for his royal demeanor and refined sense of style—mirrors the brand’s core promise: luxury that lasts.
“We’ve always aimed to raise the bar,” said Naresh Garg, Chairman & Managing Director of Sparsh Pearl. “Saif’s enduring legacy and elegance reflect exactly what our brand stands for. This partnership will help us reach new heights in quality and consumer connection.”
Volto Series and Global Expansion
Coinciding with the announcement is the launch of Sparsh Pearl’s new Volto Series, a premium collection of CP bath fittings. Designed for both functionality and flair, the series underlines the brand’s constant push for innovation.
“Innovation and R&D drive our product strategy,” said Archit Garg, Director of Sparsh Pearl. “Our global presence in over 20 countries reflects our design excellence. With Saif Ali Khan onboard, we see an opportunity to strengthen our appeal both in India and internationally.”
Connecting With the Urban Premium Segment
The partnership is also aimed at connecting with a younger, urban demographic. Backed by a powerful multi-channel media rollout, Sparsh Pearl intends to elevate awareness and drive aspirational value.
“We’re targeting a more premium audience,” noted Manish Gupta, President – Sales & Marketing. “With Saif Ali Khan’s credibility and style, we expect a stronger impact in urban markets. Our aggressive marketing plan will run across key platforms throughout the next fiscal year.”
The Next Chapter for a Trusted Brand
As Indian consumers continue to seek quality-driven, design-forward home solutions, Sparsh Pearl is positioning itself for its next phase of growth. This partnership with Saif Ali Khan blends trust, performance, and prestige—everything today’s aspirational buyers are looking for.
With elegance in messaging and durability in products, Sparsh Pearl looks set to make waves—one tap at a time.
