Indian cricketer Shreyas Iyer has partnered with HELL ENERGY DRINK as its new brand ambassador in India. This collaboration marks a strategic move by the brand to strengthen its presence and connect more deeply with young, high-energy consumers across the country.
A Fresh Face for a Fast-Growing Brand
Iyer will lead HELL’s promotional efforts, including the ongoing #WinWithHell campaign. His association adds a fresh, homegrown face to the brand, which already enjoys global representation through Italian actor Michele Morrone.
As HELL looks to expand its market share in India, this move combines the excitement of sports with the appeal of lifestyle branding.
A Natural Fit: Energy Meets Excellence
Unnikannan Gangadharan, Director at HELL-ENERGY PRIVATE LIMITED, expressed his confidence in the partnership.
“We’re thrilled to welcome Shreyas Iyer to the HELL ENERGY DRINK family. His drive, discipline, and style perfectly match our brand’s core values. He embodies the bold spirit that our consumers admire.”
Iyer also shared his excitement.
“Joining HELL ENERGY DRINK feels like a perfect fit. As an athlete, staying sharp and energised is non-negotiable. This brand mirrors the mindset I live by—pushing limits and owning every moment.”
Fast-Paced Growth in the Indian Market
Since its launch in 2018, HELL ENERGY DRINK has gained strong momentum in India. The brand has expanded rapidly, thanks to both retail partnerships and its growing presence on quick commerce platforms.
Now, with Iyer as the brand’s face, HELL is expected to further boost its visibility—especially among younger audiences who value performance, edge, and ambition.
Fueling a Culture of Boldness
This partnership does more than advertise—it sends a message. By choosing a rising sports star like Iyer, HELL aligns itself with a generation that values resilience and hustle.
Through a mix of storytelling, content-driven campaigns, and influencer synergy, the brand plans to build not just awareness, but emotional connection.
With Shreyas Iyer leading the charge, HELL ENERGY DRINK is ready to inspire India’s go-getters to aim higher and live bolder.
