Liqvd Asia, a digital-first advertising agency, has onboarded Mahima Kukreja as its new Creative Technologist, strengthening its creative-tech capability at a time of strategic growth.
In her new role, Kukreja will collaborate closely with key business teams to craft technology-led creative solutions that drive meaningful brand engagement. She will report directly to Sunil Gangras, Head of Creative Services at Liqvd Asia and AdLift.
Bringing Tech, Emotion & Creativity Together
With over 13 years of experience in advertising and digital storytelling, Kukreja has worked with leading agencies including Ogilvy, DDB, and Monks. Her portfolio spans global brands such as Tata, Amazon, Mondelez, KFC, and HBO, blending strategic thinking with deep digital expertise.
Her appointment comes as Liqvd Asia deepens its creative bench strength following its recent acquisition of performance marketing agency AdLift.
Leadership Speaks
Commenting on the announcement, Sunil Gangras said:
“Creativity today must be immersive, adaptive, and scalable—and technology accelerates that. Mahima brings a rare ability to merge tech with purpose and emotion. Her talent for storytelling through a digital lens is exactly what modern brands need. We’re thrilled to welcome her, and I believe she’ll push the boundaries of what’s creatively possible.”
Kukreja on Her New Chapter
Sharing her vision, Mahima Kukreja said:
“To me, creativity should reflect the world around us. Today, that world sits at the intersection of tech, culture, and human connection. Joining Liqvd Asia is the perfect opportunity to create meaningful, tech-powered experiences that don’t just look good—but feel right. I’m excited to build bold, culturally-tuned work that’s driven by emotion and innovation.”
With Kukreja’s appointment, Liqvd Asia aims to continue its push toward blending innovation with cultural storytelling, and redefine how brands connect with modern consumers.
