Wella Professionals has announced Manushi Chhillar, former Miss World, as its new brand ambassador for India. The reveal took place at the TrendVision 2024–25 Grand Finale, a showcase event celebrating creativity and innovation in the professional haircare space.
A Bold Partnership for a New Era
This appointment signals a fresh direction for Wella. For the first time in several years, the brand brings in a public figure to represent its evolving identity. With Chhillar onboard, Wella aims to inspire bold self-expression and support the creative spirit of stylists across India.
The move reflects Wella’s renewed focus on modern beauty and individuality—two values that Chhillar naturally embodies.
Manushi Chhillar: Grace Meets Grit
Since winning the Miss World title, Chhillar has worked on various fashion and beauty projects. Her elegance and contemporary energy make her an ideal choice for Wella’s next chapter.
Pravesh Saha, General Manager, Wella India and South Asia, shared his excitement:
“This marks the beginning of something legendary. Manushi represents a new wave of beauty—modern, bold, and unapologetically expressive. She brings our vision to life by inspiring stylists to create and encouraging consumers to embrace change. Everyone dreams of transformation, but very few dare to act. Together, we will help people take that leap.”
Campaigns and Activations Coming Soon
Chhillar will play a central role in upcoming Wella campaigns, salon events, and brand experiences. Her presence will help amplify new trends, support product launches, and bring energy to Wella’s community of professionals and consumers.
Her involvement also signals a stronger push toward building deeper engagement within India’s dynamic beauty landscape.
Redefining Beauty Through Hair
With this partnership, Wella Professionals is clearly setting the tone for its future in India. The brand isn’t just selling products—it’s promoting a lifestyle that champions creativity, freedom, and transformation.
By teaming up with Manushi Chhillar, Wella not only celebrates a beauty icon but also empowers people to express themselves—boldly, unapologetically, and beautifully.
