Experience Commerce, a leading digital agency under the Cheil SWA Group, has secured the digital and media mandate for Tropical Agrosystem. This win marks a significant step in the agricultural brand’s digital transformation journey.
A Strategic Shift for a Legacy Brand
Tropical Agro, part of the Jhaver Group, is one of India’s most respected names in crop protection and plant nutrition. As the market evolves, the brand is now ready to deepen its connection with both rural farmers and urban audiences through a sharper digital presence.
To lead this change, Experience Commerce will drive a full-spectrum strategy. This includes social media management, creative content, and performance marketing—all aimed at enhancing brand visibility and engagement.
Connecting Rural and Urban Audiences
The agency’s Mumbai team will focus on building a cohesive digital story across platforms like Instagram, Facebook, and LinkedIn. Moreover, their strategy will tap into culturally relevant content formats such as Instagram Reels and Guides. These efforts will not only inform but also engage Tropical Agro’s wide-ranging audience.
Importantly, the goal is to speak in a language that resonates. Whether addressing a farmer in a village or a sustainability-focused buyer in the city, the message will remain rooted in the brand’s values—innovation, sustainability, and trust.
Content That Reflects Purpose
As part of the collaboration, EC’s production arm, CYLNDR India, is currently working on an integrated video-led campaign. While the details remain under wraps, this project is expected to amplify Tropical Agro’s message across digital platforms.
Chandrika Rodrigues, General Manager – Branding & Communication at Tropical Agro, emphasized the brand’s focus.
“Our aim is to build deeper, more meaningful connections with both farming communities and modern consumers. Experience Commerce brings the right blend of creativity, agility, and purpose to help us get there.”
Digital Meets Agri-Innovation
Commenting on the partnership, Bhawana Daga, VP – Growth at Experience Commerce, shared her excitement.
“Tropical Agro is more than a heritage brand. It’s a driver of agricultural progress in India. We’re thrilled to help them deliver digital experiences that are both emotionally resonant and strategically smart.”
With rural India becoming more digitally active, this collaboration arrives at a crucial moment. Digital storytelling now plays a key role in how brands shape perception—even in traditionally offline sectors.
A Future-Ready Approach
Experience Commerce brings over 17 years of digital expertise. With this new mandate, the agency is set to help Tropical Agro bridge tradition with innovation. Together, they aim to inspire trust, improve visibility, and build deeper brand loyalty.
As agriculture and digital continue to intersect, this partnership could serve as a blueprint for how legacy brands can evolve in today’s connected world.
