Flipkart Minutes, the quick commerce arm of Flipkart, has launched a quirky new TV and digital campaign highlighting its fresh vegetables starting at just ₹9. What sets this film apart? It cleverly blends everyday grocery frustrations with a dash of Bollywood nostalgia, drawing inspiration from the cult classic, 3 Idiots.
A Familiar Scene, A Fresh Twist
Conceptualized by Leo Burnett, the film reimagines the iconic Rastogi family from 3 Idiots, set in a relatable Indian household. Raju’s mother grumbles over sky-high vegetable prices—“Bhindi 100 rupaye kilo ho gayi!”—while angrily cooking bhindi on the stove. Her frustration builds until a Flipkart Minutes flyer breezes into the scene, announcing fresh veggies at just ₹9.
The ad uses nostalgic humour to land its message. As Raju’s father tries (and struggles) to mime the number nine with his fingers, the flyer lands on her face, cutting her rant short. Moments later, her skepticism turns to joy. She orders via the Flipkart Minutes app and receives fresh produce at her doorstep in minutes.
The film ends with laughter, disbelief, and a home filled with veggies—complete with a happy couple sniffing mangoes and onions.
Delivering Speed, Value, and a Smile
The campaign does more than entertain—it underlines Flipkart Minutes’ core promise: speed, affordability, and quality.
“With Flipkart Minutes, we’re transforming daily shopping into a seamless, joyful experience,” said Kabeer Biswas, Vice President, Flipkart Minutes. “Fresh vegetables at ₹9, delivered in 10 minutes, reflect our mission to deliver value and convenience through technology.”
He added that the campaign was designed to speak to Indian households using stories and sentiments they already love. By weaving everyday struggles with humour and familiarity, the brand hopes to build trust while boosting adoption of its fresh produce delivery service.
A Farm-to-Consumer Push
Flipkart Minutes supports this value-driven offering through a tech-enabled supply chain and partnerships with Farmer Producer Organisations (FPOs). This allows the brand to ensure freshness, reduce turnaround time, and offer real savings to customers—without cutting corners on quality.
The ₹9 vegetable campaign is currently running across television, digital platforms, and social media. It’s aimed at attracting new users while reinforcing Flipkart’s reputation as a reliable everyday essentials platform.
A Campaign That Connects
By tying a culturally familiar moment to modern-day convenience, Flipkart Minutes has struck a chord with both memory and need. It’s a reminder that even small things—like a flyer at the right moment—can bring big smiles (and fresh bhindi) to the dinner table.
