Zydus Wellness has announced Bollywood actress Janhvi Kapoor as the new brand ambassador for Sugar Free, India’s leading sugar substitute brand. The move aims to reinforce the brand’s image among younger audiences and encourage a balanced, smarter lifestyle.
Inspiring Smarter Choices
With increasing health awareness and lifestyle-driven consumption, Sugar Free has evolved beyond just a diabetes-management product. It is now a choice for fitness enthusiasts, mindful eaters, and calorie-conscious individuals. Janhvi Kapoor’s energetic and relatable personality makes her a perfect fit for this new phase of the brand.
A Word from the Brand
Tarun Arora, CEO of Zydus Wellness, stated:
“Janhvi embodies the spirit of today’s youth—health-conscious, driven, and always seeking balance. Her lifestyle resonates with our brand philosophy, and we are excited to have her onboard as we expand Sugar Free’s reach.”
Janhvi’s Take on the Partnership
Sharing her excitement, Janhvi Kapoor said:
“Wellness to me is about making small, smart choices that lead to a better lifestyle. I’m happy to be associated with Sugar Free, a brand that helps people enjoy what they love without guilt. This partnership feels natural, and I’m excited to be part of this journey.”
Campaign Rollout
The announcement comes ahead of a major campaign rollout where Janhvi Kapoor will be seen promoting Sugar Free’s core messaging—making mindful choices without compromising on taste. The campaign will span digital platforms, television, and social media, targeting millennials and Gen Z audiences.
