Your Daily Dose of Ad World Buzz
Latest
Madison World Appoints Abhay Sachar AVP For Turnt And AnugrahParag Murudkar Named Head Of Marketing At Aditya Birla Sun Life AMCHyundai And Radio Mirchi Built A Traffic Index For Seven CitiesRohit Kapoor, the CEO Running Swiggy's Food Delivery BusinessCan AI-Generated Work Win A Cannes Lion, And Should It?Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?PV Sindhu Becomes Brand Ambassador For Hero Future EnergiesReliance And Rolls-Royce Will Build A Combat Engine In IndiaAJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can ClaimMia By Tanishq Tells Brothers To Make Their Sisters Cry This RakhiHow Tanishq's Remarriage Film Changed What an Indian Bride Could Look LikeWhy Social Search Is Becoming as Important as Google SearchMadison World Appoints Abhay Sachar AVP For Turnt And AnugrahParag Murudkar Named Head Of Marketing At Aditya Birla Sun Life AMCHyundai And Radio Mirchi Built A Traffic Index For Seven CitiesRohit Kapoor, the CEO Running Swiggy's Food Delivery BusinessCan AI-Generated Work Win A Cannes Lion, And Should It?Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?PV Sindhu Becomes Brand Ambassador For Hero Future EnergiesReliance And Rolls-Royce Will Build A Combat Engine In IndiaAJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can ClaimMia By Tanishq Tells Brothers To Make Their Sisters Cry This RakhiHow Tanishq's Remarriage Film Changed What an Indian Bride Could Look LikeWhy Social Search Is Becoming as Important as Google Search
Brands

Zydus Wellness Onboards Janhvi Kapoor as Sugar Free’s Brand Ambassador

Ad Tribe! Bureau1 min read
Janhvi Kapoor Becomes the New Face of Sugar Free

Zydus Wellness has announced Bollywood actress Janhvi Kapoor as the new brand ambassador for Sugar Free, India’s leading sugar substitute brand. The move aims to reinforce the brand’s image among younger audiences and encourage a balanced, smarter lifestyle.

Inspiring Smarter Choices

With increasing health awareness and lifestyle-driven consumption, Sugar Free has evolved beyond just a diabetes-management product. It is now a choice for fitness enthusiasts, mindful eaters, and calorie-conscious individuals. Janhvi Kapoor’s energetic and relatable personality makes her a perfect fit for this new phase of the brand.

A Word from the Brand

Tarun Arora, CEO of Zydus Wellness, stated:

“Janhvi embodies the spirit of today’s youth—health-conscious, driven, and always seeking balance. Her lifestyle resonates with our brand philosophy, and we are excited to have her onboard as we expand Sugar Free’s reach.”

Janhvi’s Take on the Partnership

Sharing her excitement, Janhvi Kapoor said:

“Wellness to me is about making small, smart choices that lead to a better lifestyle. I’m happy to be associated with Sugar Free, a brand that helps people enjoy what they love without guilt. This partnership feels natural, and I’m excited to be part of this journey.”

Campaign Rollout

The announcement comes ahead of a major campaign rollout where Janhvi Kapoor will be seen promoting Sugar Free’s core messaging—making mindful choices without compromising on taste. The campaign will span digital platforms, television, and social media, targeting millennials and Gen Z audiences.

Follow Ad Tribe