KBC Season 18 Records 80% YoY Growth In Sony LIV Ad Revenue
Ad Tribe Editorial1 min read
Sony LIV has recorded an 80% year-on-year rise in advertising revenue for Kaun Banega Crorepati (KBC) Season 18.
- Ad revenue growth: Up 80% year-on-year for the season
- Premium CPMs: Up 50% from the previous season
- Co-Presenting Sponsors: Google Gemini, PhonePe, Malkist, Bharat Petroleum and Maruti Suzuki
- Engagement feature: KBC Play Along, letting viewers answer questions in real time alongside the show
- Host: Amitabh Bachchan
In-Show Integrations Over Ad Breaks
Ranjana Mangala, Head - Digital Ad Sales and YouTube Business at Sony LIV, said advertisers "are not looking only for reach; they want a meaningful role within the content and opportunities to engage viewers across screens." Brands have been woven into the show's gameplay and conversations: Google Gemini powers a lifeline, Maruti Suzuki features as a prize, and Bharat Petroleum is worked into conversations on road safety and sustainability, reflecting a broader shift of advertiser spend toward digital entertainment properties offering integrations beyond conventional ad spots.
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