KBC Season 18 Records 80% YoY Growth In Sony LIV Ad Revenue

Sony LIV has recorded an 80% year-on-year rise in advertising revenue for Kaun Banega Crorepati (KBC) Season 18.

• Ad revenue growth: Up 80% year-on-year for the season
• Premium CPMs: Up 50% from the previous season
• Co-Presenting Sponsors: Google Gemini, PhonePe, Malkist, Bharat Petroleum and Maruti Suzuki
• Engagement feature: KBC Play Along, letting viewers answer questions in real time alongside the show
• Host: Amitabh Bachchan

---

In-Show Integrations Over Ad Breaks

Ranjana Mangala, Head - Digital Ad Sales and YouTube Business at Sony LIV, said advertisers "are not looking only for reach; they want a meaningful role within the content and opportunities to engage viewers across screens." Brands have been woven into the show's gameplay and conversations: Google Gemini powers a lifeline, Maruti Suzuki features as a prize, and Bharat Petroleum is worked into conversations on road safety and sustainability, reflecting a broader shift of advertiser spend toward digital entertainment properties offering integrations beyond conventional ad spots.

More on Ad Tribe News.