Kaizzen Named Strategic Communications Partner For Synergia Foundation
Kaizzen has been appointed strategic communications partner for Synergia Foundation, the independent strategic affairs think tank led by founder and president Tobby Simon.
- Agency: Kaizzen
- Client: Synergia Foundation, founded 1999 and headquartered in Bengaluru
- Led by: Tobby Simon, founder and president
- Remit: media engagement and strategic communications
- Focus areas: geopolitics, technology, security, economics and global affairs
What The Kaizzen Mandate Involves
Media engagement and strategic communications for the foundation, aimed at strengthening its voice and visibility across national and international conversations rather than generating volume coverage. The partnership will build discourse around geopolitical shifts, emerging security challenges, technology and strategic affairs, and India's role in a changing global order.
It also extends into more specialised territory, covering critical infrastructure, economic security, and the growing intersection of technology and national security. Those are subjects where the audience is small, expert and international, which makes the work closer to positioning than publicity.
The foundation works at the intersection of geopolitics, technology, security, economics and global affairs, which means its output rarely fits a single beat. A defence correspondent, a technology reporter and a markets desk can each take a different story from the same piece of research, and placing it well means knowing which of them to approach with what.
Why A Think Tank Hires An Agency
Synergia Foundation was founded in 1999 and works from Bengaluru at the intersection of geopolitics, technology, security, economics and global affairs. Institutions of that kind produce a large volume of considered output and often struggle to place it where decisions are actually influenced, which is a distribution problem rather than a content one.
The stated aim of the mandate is to position the foundation as a stronger voice in the conversations shaping India's strategic outlook and its role in an increasingly complex global landscape. As geopolitical and technology policy questions become more consequential for Indian business, the think tanks that can be heard in that debate carry disproportionate weight, and communications support is one of the few levers available to earn that hearing. More industry news.