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ITC Buys The Rest Of Yoga Bar Maker Sproutlife For ₹645 Crore

Ad Tribe! Bureau2 min read
A cereal bar and a folded contract as halftone cutouts on a flat green ground, for ITC taking full ownership of Sproutlife Foods

ITC has acquired the remaining stake in Sproutlife Foods, which owns the Yoga Bar brand, for about ₹645 crore. The purchase takes ITC from roughly 47.5 per cent to full ownership and makes Sproutlife a wholly owned subsidiary.

  • Deal: 13,445 equity shares bought through a secondary purchase, completed on 28 September 2026
  • Consideration: approximately ₹645 crore, paid entirely in cash
  • Stake: up from about 47.5 per cent to 100 per cent
  • First tranche: ITC took around 39 per cent for about ₹175 crore in May 2023, having announced a phased acquisition earlier that year
  • Control: ITC gained control of Sproutlife with effect from 1 April 2026
  • Process: no governmental or regulatory approval was required, and ITC has said it is not a related-party transaction

What Sproutlife Brings

Yoga Bar, a nutrition brand built online first, selling through its own direct-to-consumer channel and marketplaces rather than through general trade. That is the part ITC cannot easily build, because its own distribution strength is the opposite shape.

Why The Staged Purchase Matters

ITC did not buy the company and then find out whether it worked. It took a minority position in 2023, moved to control in April this year, and has bought the balance only now, which spreads both the price and the risk across three years of visible performance.

That approach has become the standard route for large Indian companies buying digital-first brands, and it is a different proposition from the outright acquisitions of the previous decade.

Where It Sits In The Portfolio

Alongside ITC's other recent food additions, in a segment the company describes as its future-ready portfolio. The common thread is brands with a narrow, well-defined proposition and an audience that found them without television.

For the advertising side the consequence is straightforward. A wholly owned subsidiary can be folded into a group media buy, and a brand that grew on performance marketing tends to get its first real brand budget at exactly this point.

More on the company at itcportal.com. More brands.

#foods#itc#mergers and acquisitions
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