Srijan Kapila Joins JioStar As Associate Director Of Ad Sales
Srijan Kapila has joined JioStar as associate director of ad sales, based in Gurugram. He moves from Sony Pictures Networks India.
- Role: associate director, ad sales, JioStar, based in Gurugram, from September 2026
- Previously: Sony Pictures Networks India from June 2024, in ad sales for the digital business
- Earlier: Times Network in digital sales, The Quint as sales manager, iTV Network as sales manager, and Group All About Outdoor
- Before that: Star India from 2011 to 2015, in network development and business development
- Background spans research, carriage management and premium content monetisation across television and digital
What Srijan Kapila's Route Says
That the skills feeding a streaming ad sales desk now come from everywhere. Kapila started at Star India in network development and carriage, moved through outdoor, then through digital sales at three news businesses, then to sport-adjacent partnerships at SonyLIV. None of those is the classic television sales apprenticeship, and all of them are now relevant.
Carriage management is the least obvious and most useful of them. It is the discipline of negotiating distribution, and a platform selling advertising across a very large subscriber base is doing a version of the same arithmetic.
Returning To The Group
He began his career at Star India between 2011 and 2015, so this is a return to the same lineage under a new name. That is common in Indian media, where the number of large sellers is small and people circulate between them.
No quotes have been issued with the announcement.
More on the company at jiostar.com. More people.