Nancy Gulati Joins SaaS Labs As Head Of Corporate Communications
Nancy Gulati has joined SaaS Labs as head of corporate communications, covering communications, brand building and corporate reputation.
- Role: head of corporate communications, SaaS Labs
- Focus: corporate communications, brand building and reputation management
- Previously: more than five years at Truecaller as senior public relations manager, across strategic communications, media relations, reputation management, crisis communications and executive communications
- Earlier: more than five years at Adfactors PR as account manager, and nearly five years at Perfect Relations
- Experience: over 16 years in communications
- No quotes have been issued with the announcement
What Nancy Gulati Brings
Crisis experience, which is rarer than it sounds on a communications CV. Truecaller operates in a category where privacy questions arrive regularly and publicly, and five years of handling that is a different training from five years of launch announcements.
The agency half of the career matters too. A decade between Adfactors and Perfect Relations means she has run the media relationships from the supplier side before owning them from the client side, which usually produces sharper briefs.
Why A Software Company Hires This Role
Because the audience is not only customers. A company selling software to businesses is read by investors, by the people it wants to hire and by regulators in every market it sells into, and none of those are reached by product marketing. Corporate communications is the function that addresses them, and hiring a head of it is usually a signal about scale rather than about publicity.
More on the company at saaslabs.co. More people.