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✦Memac Ogilvy Promotes Yasser Hamdy To Lead Its PR Business✦ACKO Health Insurance Sells Discipline Instead Of Fear✦SFK Industries Rebrands Around Sustainable, Knowledgeable And Futuristic✦Chheda’s Enters Sweets With A Raksha Bandhan Film For Kaju Katli✦What Happens When Audiences Use AI Ad Filtering?✦Is The 30-Second Film Still The Ultimate Creative Prize?✦Vijay Chauhan Elevated To AVP, Digital Media At Havas India✦Echo Collective Launches With PR, Social And Digital Under One Roof✦Wendy’s Hires McDonald’s Marketing Chief Tariq Hassan✦Shriram Group Appoints Apoorva Javadekar As Chief Economist✦Social Panga Wins The Digital Mandate For DeVANS’ Beer And Gin Brands✦Huella Partners VIDAA To Put NEXad On The Smart TV Home Screen✦Memac Ogilvy Promotes Yasser Hamdy To Lead Its PR Business✦ACKO Health Insurance Sells Discipline Instead Of Fear✦SFK Industries Rebrands Around Sustainable, Knowledgeable And Futuristic✦Chheda’s Enters Sweets With A Raksha Bandhan Film For Kaju Katli✦What Happens When Audiences Use AI Ad Filtering?✦Is The 30-Second Film Still The Ultimate Creative Prize?✦Vijay Chauhan Elevated To AVP, Digital Media At Havas India✦Echo Collective Launches With PR, Social And Digital Under One Roof✦Wendy’s Hires McDonald’s Marketing Chief Tariq Hassan✦Shriram Group Appoints Apoorva Javadekar As Chief Economist✦Social Panga Wins The Digital Mandate For DeVANS’ Beer And Gin Brands✦Huella Partners VIDAA To Put NEXad On The Smart TV Home Screen

Ad Tech

61 stories

The platforms and tools behind modern marketing: adtech and martech launches, AI moving into the workflow, and the infrastructure agencies actually run on.

Halftone paper cutout of a television home screen grid and a remote control on a saturated orange background, for the Huella and VIDAA partnership
Ad Tech

Huella Partners VIDAA To Put NEXad On The Smart TV Home Screen

The ad break was never the scarce part of television. The ten seconds before anyone has chosen what to watch is.

Halftone paper cutout of a television set and a wearable measurement device, for Nielsen’s currency update

Nielsen Updates Its TV Currency Methodology From 31 August

Halftone paper cutout of a sound waveform and a film clapperboard, for Adobe Firefly audio generation

Adobe Firefly Adds Music, Speech And Sound Effects Generation

More

VDO.AI Expands Its NDTV Deal With Two Native Video Formats

Meta AI Adds Content And Ad Performance Tools For Small Businesses

Rodic And Nasscom Open An AI Challenge On Live Infrastructure Projects

Red FM Will Clone Its RJs As AI Digital Twins With AskSila

YouTube Will Count A View From The First Frame On Every Format

Meta Wants Ad Creation Fully Automated By The End Of This Year

More in Ad Tech
Illustration of two digital advertising platforms crossing in revenue for the first time

Meta Is Set To Pass Google In Digital Ad Revenue For The First Time

A stylised camera aperture beside a flowing script-letter shape

Instagram Changes Wordmark For First Time In A Decade, App Icon Stays

A geometric gemstone icon beside a code bracket symbol

Google Launches Gemini 3.7 Flash For Coding And AI Agent Workflows

A kitchen whisk beside a data-flow arrow icon

Wonderchef Partners With WebEngage To Scale Personalised Customer Journeys

A musical note wearing a small identification tag, paper-cutout style

Spotify To Label AI-Generated Artist Profiles With 'AI Persona' Badges

A single glowing spark opening outward into many smaller connected sparks

Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access

A play-button shape climbing a rising staircase of view-count bars

YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization

Creative software icons flowing into a chat interface, representing Adobe's ChatGPT integration

Adobe Brings Photoshop, Firefly And Acrobat Into ChatGPT

A media measurement dashboard representing the Nielsen and DoubleVerify merger

Nielsen To Acquire DoubleVerify For $2.15 Billion

A chat interface icon beside a sliding reasoning control

OpenAI Updates ChatGPT, Expands GPT-5.6 Luna Access For Free Users

A streaming remote control beside a rising advertising revenue chart

Roku Q2 Advertising Revenue Grows 25% To $673 Million

A smartphone displaying AI-recommended fashion outfits

Snapdeal Rolls Out AI Suite For Personalised Fashion Discovery

22

Reliance Retail Ventures Acquires Furrl's AI-Powered Fashion Technology

23

Nielsen To Acquire DoubleVerify In $2.15 Billion Deal

24

LinkedIn Tests A Way To Report Posts And Comments As 'AI Slop'

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