Echo Collective Launches With PR, Social And Digital Under One Roof

Halftone paper cutout of a megaphone and two interlocking rings on a saturated cobalt blue background, for the Echo Collective launch

Rheaa Jumaani and Mehek Singghi have launched Echo Collective, a communications company bringing PR, social, digital, creators and partnerships under a single strategy.

Founders: Rheaa Jumaani and Mehek Singghi, co-founders
Offer: PR, social and digital, with creators and partnerships folded into the same approach
Founders’ backgrounds span entertainment, lifestyle, fashion, hospitality, sports and digital platforms
Early clients include Equinox Virtual, Z Studios, Manifest Films, GSEAMS Productions and the artist Rani KoHEnur

The Argument Echo Collective Is Making

The founders describe the company as coming from a belief that brands need one clear story rather than several disconnected versions of it, and say they wanted to work with more ownership, more collaboration and fewer silos.

That complaint is the standard founding text for an independent, and it is not wrong. Where it usually breaks is not at launch but at the point where headcount grows and the disciplines re-separate on their own, because they bill and staff differently.

The Client List Is The Clearer Signal

Equinox Virtual, Z Studios, Manifest Films, GSEAMS Productions and an artist are an entertainment and talent roster rather than a consumer brand one. That is consistent with founders whose experience runs through entertainment, fashion, hospitality and sport.

It also suits the model. Talent and production clients genuinely do need press, social and partnerships moving together around dated moments, which is where an integrated pitch has an obvious answer rather than a theoretical one.

What To Watch

The stated ambition is to move brands from being part of the conversation to being part of culture, building visibility across traditional media, communities, creators and emerging platforms.

The test is retainer shape. A shop that sells one integrated strategy and then invoices PR, social and influencer separately has rebuilt the silos in the billing, and that is usually visible in the second year rather than the first.