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✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever✦How Festive Advertising Budgets Actually Get Spent✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever✦How Festive Advertising Budgets Actually Get Spent
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Halftone collage of a boxy television set and a pair of horns on charcoal, for the Onida devil campaign
Campaigns That Built India

How Onida’s Devil Sold Envy To A Country That Had To Wait

3 weeks ago

Halftone collage of a detergent sachet and a bicycle on charcoal, for the Nirma washing powder story
Campaigns That Built India

How Nirma’s Jingle Undercut Surf And Rewrote The Detergent Market

3 weeks ago

Halftone paper cutout of a silicon chip and a memory module, marking the OpenAI and Samsung Electronics collaboration on next-generation AI chips
Ad Tech

OpenAI And Samsung Move From Memory Supply To Building Chips Together

3 weeks ago

Halftone paper cutout of a burger and a map pin, marking Burger King opening its 600th India restaurant in GTB Nagar, Delhi
Brands

Burger King Opens Its 600th India Restaurant In The City Where It Started

3 weeks ago

A frame from the Complan film India Ka Complan Boy featuring cricketer Vaibhav Sooryavanshi, who debuted for India at fifteen
Campaigns

Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy

3 weeks ago

A frame from the Nestasia festive film Designs So Good It Makes You Look, in which guests at a dinner turn over the tableware to find the brand name
Campaigns

Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment

3 weeks ago

Halftone paper cutout of a sword and a merchandise tag, marking Dream Theatre taking the Baahubali licensing and brand partnerships mandate
News

Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate

3 weeks ago

Mayank Kumar, joining IndiGo as head of content and creative after nine years at MakeMyTrip and a year at MobiKwik
People

Mayank Kumar Joins IndiGo As Head Of Content And Creative

3 weeks ago

Jayadeep Reddy, appointed national head of digital platforms and consumer AI at Bajaj Finserv after six years in its health business
People

Jayadeep Reddy Named National Head Of Digital Platforms And Consumer AI At Bajaj Finserv

3 weeks ago

Hema V R, taking an expanded mandate as chief channel officer across Zee Marathi, Marathi ZEE5, Zee Talkies and Zee Yuva
People

Hema V R Takes Charge Of Zee's Whole Marathi Entertainment Business

3 weeks ago

Bibi Hilton, appointed UK chair of brand impact and EMEA managing director of brand at FleishmanHillard
People

Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard

3 weeks ago

Abhik Banerjee, joining Wavemaker India to lead its West region after serving as chief operating officer at Madison Media
People

Abhik Banerjee Joins Wavemaker India To Lead The West Region

3 weeks ago

Devanshi Shah, appointed head of marketing at Beyond Snack after four years building the Epigamia brand
People

Devanshi Shah Named Head Of Marketing At Beyond Snack

3 weeks ago