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Abhigale Barretto Moves To Alkem From The Agency Side

Ad Tribe! Bureau2 min read
Abhigale Barretto, appointed manager of corporate communications at Alkem Laboratories

Abhigale Barretto has joined Alkem Laboratories as manager of corporate communications. The move takes her in-house after a career on the agency side.

  • Role: manager, corporate communications, Alkem Laboratories
  • Most recently: senior account manager at SPAG FINN Partners from October 2024 to August 2026, and account manager before that
  • Earlier: account manager and senior account executive at sixdegreesbcw
  • Before that: over two years at Scenic Communication, from junior PR executive to senior public relations executive
  • Started with: a public relations internship at Mindworkz in October 2018
  • Stated focus: new learnings, meaningful collaborations and contributing to the organisation's work around people, innovation and community service
  • Thanked: Richa Kedar Sinari and Dr Rajorshi Ganguli

What Changes For Abhigale Barretto In-House

The number of clients, and with it the kind of judgement required. An agency manager serves several accounts and is measured on output; a corporate communications manager serves one organisation and is measured on what does not happen as much as on what does.

In pharmaceuticals that distinction is sharper than in most sectors, because the communications function sits close to regulatory and medical affairs, and most of what it handles never becomes a story on purpose.

Why The Health Agency Years Matter

SPAG FINN Partners is a healthcare specialist, which means Barretto arrives already fluent in the constraint that defines the category: you cannot say about a medicine what you can say about a product.

That fluency is the main thing a pharmaceutical company cannot train quickly, and it is why health communications tends to recruit from health agencies rather than from general consumer practice.

The Wider Pattern

Agency to in-house at manager level continues to be the most common route into Indian corporate communications teams, and listed pharmaceutical companies are among the most frequent destinations.

More on the company at alkemlabs.com. More people.

#appointments#Pharma#public relations
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