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Hema V R Takes Charge Of Zee's Whole Marathi Entertainment Business

Ad Tribe! Bureau2 min read
Hema V R, taking an expanded mandate as chief channel officer across Zee Marathi, Marathi ZEE5, Zee Talkies and Zee Yuva

Hema V R has taken an expanded mandate as chief channel officer for Zee's combined Marathi entertainment business, covering Zee Marathi, Marathi ZEE5, Zee Talkies and Zee Yuva.

  • Role: chief channel officer, Zee Marathi, Marathi ZEE5, Zee Talkies and Zee Yuva
  • Previously: chief channel officer for Zee Marathi and Marathi ZEE5 from April 2025
  • Before that: chief channel officer for Zee Marathi from October 2023
  • At Zee Entertainment: more than 15 years

What The Expanded Mandate Covers

Four properties rather than two. Zee Marathi and Marathi ZEE5 she already ran; Zee Talkies and Zee Yuva are new to her remit. Announcing the move on LinkedIn, Hema V R described it as a bigger mandate for the combined Marathi entertainment business.

Fifteen Years Of Hema V R At Zee, Mostly In Marathi

She began at Zee in 2011 as brand head for Zee Marathi, covering marketing and brand management for the channel, its HD feed and its app. She later became senior vice president for consumer strategy and insights across the Zee portfolio, then executive vice president for consumer strategy and marketing, where she worked on content brand development for ZEE5 Originals and ran the market-entry engine for a run of channel launches: Zee Keralam, Zee Punjabi, Zee Biskope, Zee Thirai, Zee Picchar and Zee Zest.

From October 2023 she held the Zee Marathi P&L and end-to-end strategy across content, growth, monetisation and cross-functional execution, adding Marathi ZEE5 in April 2025. During that period the work centred on prime-time strength and on scaling Marathi ZEE5 as a regional streaming platform.

Before Zee

Senior executive at Star India on marketing and brand communication for Star Pravah, and three years at Dainik Bhaskar as deputy manager on customised media solutions and product integration. Competing against Zee Marathi before running it is a useful thing to have done. More appointments.

#zee entertainment#people moves#hema v r#zee marathi#regional television
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