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Jayadeep Reddy Named National Head Of Digital Platforms And Consumer AI At Bajaj Finserv

Ad Tribe! Bureau2 min read
Jayadeep Reddy, appointed national head of digital platforms and consumer AI at Bajaj Finserv after six years in its health business

Jayadeep Reddy has been named national head of digital platforms and consumer AI at Bajaj Finserv, moving across from the group's health business.

  • Role: national head of digital platforms and consumer AI, Bajaj Finserv
  • Brief: the technology and AI capabilities behind how customers experience financial services
  • Internal move from: Bajaj Finserv Health, where he was business head of wellness
  • At the group since: 2020

Six Years Inside Bajaj Finserv Health

He joined in 2020 as principal software architect, moved through engineering leadership for DoctorRx and the consumer-facing business, then took charge nationally as head of wellness before being promoted in April to business head of wellness, building B2B consumer health and wellness applications. Architect to engineering head to national business head inside one vertical is a specific kind of arc, and it is the kind large institutions have started hunting for.

What Jayadeep Reddy Built Before That

He co-founded eHealthAccess in 2011, rebranded it eVaidya, and built a medical kiosk model that put multi-specialty healthcare access inside IT and business process outsourcing campuses, years ahead of the pandemic making telemedicine ordinary. He followed it with technical leadership at Zozz, a cloud-first home health and wellness startup, a spell as chief technology officer at the office food app TinMen, and digital product work at Rhombus Synergy Techsol.

Why A Lender Recruits From Healthtech

Because personalisation, underwriting, fraud detection and customer experience are all being rebuilt around machine learning at once, and the people who have already solved for scale and trust on thin margins tend to sit in consumer technology rather than in banking. Reddy describes the move as a familiar mission in an unfamiliar industry: using technology to build experiences that matter at scale.

The bet is on builder instinct rather than a conventional financial services resume, which in a race still being defined is usually the safer of the two. More appointments.

#fintech#people moves#bajaj finserv#jayadeep reddy#consumer ai
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