Akshay Surve Promoted To Senior Marketing Associate At JioStar Sports
Akshay Surve has been promoted to senior marketing associate, marketing excellence, in JioStar's sports vertical, moving up from within after eight months at the company.
- Role: senior marketing associate, marketing excellence, JioStar sports
- Joined JioStar: February 2026, on social media marketing
- Properties handled: ICC T20 World Cup 2026, Tata IPL 2026, the Women's T20 World Cup, India's tour of England and Wimbledon 2026
- Earlier: key account manager at Sportwalk, broadcast data analyst at CricViz
- Agency background: MullenLowe Lintas Group, L and K Saatchi and Saatchi, Scarecrow Communications
What Akshay Surve Has Been Doing At JioStar
Day to day publishing and real time content execution across some of the busiest properties on the calendar, including the ICC T20 World Cup 2026, Tata IPL 2026, the Women's T20 World Cup, India's tour of England and Wimbledon 2026. Beyond scheduled posting he ran moment marketing, identifying key passages of play and shaping statistics led and static creative to catch engagement while the moment was still live.
That is a specific skill rather than a general one. Sports social succeeds or fails on turnaround measured in minutes, and the teams that do it well are usually the ones where someone understands the game well enough to see the moment coming.
The Mix That Makes The Profile Unusual
Before JioStar he was key account manager at Sportwalk, running content calendars and on ground coverage for clients including Kalinga Lancers, Legends Pro T20 and Global Sports Pickleball, and interned at Impetus Sports on partnerships and sponsorship strategy. A stint at CricViz as a broadcast data analyst during the IPL and the 2024 T20 World Cup gave him a data literacy that content marketers often lack.
The advertising side runs deeper still. He was brand service manager at MullenLowe Lintas Group on Eureka Forbes and Runwal, and brand associate at L and K Saatchi and Saatchi handling celebrity shoots and festive campaigns. Earlier, at Scarecrow Communications, he worked on Sony Sports properties covering the Olympics, Euro 2020, the Ashes and the Australian Open, and was part of the team that launched the Prime Volleyball League, India's first volleyball competition. Mainline agency discipline married to sports broadcast marketing, across five years and a postgraduate qualification in sports management, is a rarer combination than it sounds. More appointments.