Startup Policy Forum Appoints Akashdeep Baruah As Communications Lead

The Startup Policy Forum has appointed Akashdeep Baruah as its communications lead. He will handle media relations, social media and communications for the policy body, which was set up in 2024 to represent India's new-economy companies.
- Role: communications lead, Startup Policy Forum
- Organisation: a not-for-profit, independent policy advocacy body for new-economy companies, established 2024
- Remit: communications, media relations and social media, and amplifying the forum's policy positions
- Also: bringing AI into the organisation's communications workflows
- Background: newsrooms, including CNBC-TV18, Reuters, Times Now and Business Today
What Akashdeep Baruah Will Do
Turning policy submissions into public argument. A forum that represents startups before regulators has to make its case twice: once in consultation papers, and once in the press, where the terms of the debate are actually set. The job covers media relations and social media, and the forum says it also includes putting AI to work inside its own communications.
Shweta Rajpal Kohli, president and chief executive of the Startup Policy Forum, said Baruah brings a rare combination of a newsroom backbone and a product-growth mindset, and that a startup serving other startups needs communications that move with speed and scale without compromising on quality.
Why Policy Bodies Are Hiring Journalists
Because the audience is the same one journalists write for. India's regulatory conversations on data, payments, gaming and e-commerce are conducted substantially in the media, and an organisation that can brief accurately and quickly has an advantage over one that files submissions and waits.
More on the forum at indiaspf.org. More people.