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Accenture Appoints Emma Chalwin As Chief Marketing Officer

Ad Tribe! Bureau2 min read
Emma Chalwin, appointed chief marketing officer at Accenture from October 2026, joining from Workday where she was CMO

Accenture has appointed Emma Chalwin as chief marketing officer, effective 1 October 2026, as the consulting and technology company works to strengthen brand and demand generation while enterprise AI adoption accelerates.

  • Role: chief marketing officer, Accenture
  • Effective: 1 October 2026
  • Reports to: chair and chief executive Julie Sweet
  • Remit: the global marketing and communications organisations
  • Joins from: Workday, where she was chief marketing officer

What Emma Chalwin Ran Before Accenture

Brand and demand across global markets at Workday, as its chief marketing officer. Before that she held senior marketing leadership positions at Salesforce, Adobe, McAfee and Macrovision, adding up to more than 30 years of global marketing experience built around one repeated problem: taking complicated technology and turning it into something a buyer will pay for.

The recognition follows the same line of work. She has appeared on Forbes' World's Most Influential CMOs list, the B2B CMO 100 and Chief's New Era of Leadership list, and she is a member of the Fortune Most Powerful Women network.

Why Accenture Wanted A Software Marketer

Because of what it is now selling. Accenture serves around 9,000 clients, employs roughly 799,000 people and reported around $70 billion in revenue for FY25, across cybersecurity, digital core, finance, industry and enterprise, Song, supply chain and engineering, and talent, alongside its AI, data and technology capabilities. Marketing a portfolio that wide is closer to marketing a software platform than marketing a consultancy.

Chair and chief executive Julie Sweet described Chalwin as a proven growth leader who can connect brand, demand and sales as the company helps organisations reinvent through AI. Chalwin said the role gives her a chance to build on Accenture's brand as organisations rethink growth in the age of AI, and that she would focus on strengthening market influence, driving demand and deepening client relationships while keeping human connection central to how the company markets itself. More appointments.

#b2b marketing#accenture#emma chalwin#workday#people moves
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