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YRF Talent Appoints Zena Kotwal As Head Of Management & Strategy

Ad Tribe Editorial1 min read
Zena Kotwal, Head of Management & Strategy at YRF Talent

YRF Talent, the talent management arm of Yash Raj Films, has appointed Zena Kotwal as Head of Management & Strategy.

  • New role: Head of Management & Strategy, YRF Talent
  • Previous employer: Matrix, more than a decade
  • Past clients at Matrix: Vicky Kaushal, Karan Johar, Farhan Akhtar, Triptii Dimri
  • Experience: Over 18 years in talent management
  • YRF Talent's current roster: Rani Mukerji, Ayushmann Khurrana, Sonam Kapoor, Ahaan Panday, Aneet Padda, Sharvari, Vaani Kapoor and Shreya Chaudhry

A Veteran From A Rival Talent House

Akshaye Widhani, CEO of Yash Raj Films, said, "YRF Talent is focused on building an agency that champions artists with long-term vision, strong partnerships and thoughtful career strategy. We are thrilled to welcome Zena, whose experience, strategic thinking and commitment to talent make her a valuable addition to our leadership team. I look forward to the impact she will have as we continue to grow the business."

What The Move Signals For YRF Talent

Kotwal's decade-plus at Matrix, working closely with actors including Vicky Kaushal and Karan Johar, brings a competing talent house's playbook directly into YRF Talent as it manages a roster spanning established stars and newer names like Ahaan Panday and Aneet Padda. For a brand endorsement and talent management business, the value of that kind of hire sits less in any single client relationship and more in the strategic career-planning approach a veteran manager carries between agencies.

More on Ad Tribe People.

#Zena Kotwal#YRF Talent#Matrix
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