The Hype Studio Wins PR Mandate For Wellness Brand Bubble Me
The Hype Studio has won the public relations and communications mandate for wellness brand Bubble Me.
- Agency: The Hype Studio
- Client: Bubble Me, magnesium-led wellness brand
- Scope: Strategic communications, media relations, thought leadership, founder positioning, content-led storytelling
Selling A Science-Backed Wellness Story
Aman Uppal, Head of Strategy & Business at The Hype Studio, said, "Wellness in India is undergoing a quiet but powerful shift, with consumers actively seeking science-backed, ritual-driven solutions for everyday stress and recovery," a framing that positions the mandate around a broader category shift rather than treating Bubble Me as a one-off brand story. The agency's brief spans strategic communications and media relations through to thought leadership and content-led storytelling tied to the brand's growth milestones, a mix built to establish credibility for a still-young category rather than just secure press mentions.
Founder Positioning As Part Of The Brief
Akshina Jindal, Founder & CEO of Bubble Me, said, "At Bubble Me, our mission has been to make magnesium-led wellness simple, accessible, and part of everyday life for Indian consumers." Including founder positioning explicitly in the mandate's scope, alongside media outreach and storytelling, reflects a common pattern for newer wellness and D2C brands, where the founder's own visibility and credibility often do as much work building trust in a still-unfamiliar product category as the brand's marketing does on its own.
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