Teammate PR Wins The PR Mandate For Groversons Paris Beauty
Groversons Paris Beauty, the intimatewear brand of the Groversons Group, has appointed Teammate PR as its public relations agency of record. The agency will handle media relations, brand storytelling and thought leadership.
- Brand: Groversons Paris Beauty, from the Groversons Group
- Founded: 1953, by the late Chaman Lal Grover
- Portfolio: Groversons Paris Beauty, Sunaina, Shalini, Winta and Miss-T
- Agency: Teammate PR, as PR agency of record
- Scope: media relations, brand storytelling and thought leadership
- Channels: exclusive stores, shop-in-shops and e-commerce, with a presence in the Gulf
What Teammate PR Is Being Asked To Do
Modernise the conversation around an old name. Siddharth Grover, director of the Groversons Group, said the brand has been part of women's everyday lives for more than seven decades, and that as Indian women's relationship with fashion, intimatewear and self-expression evolves, the group sees an opportunity to take it into a more contemporary, inclusive era. The partnership with Teammate PR, he said, is an important step in that journey.
Why Now
Intimatewear in India has been reshaped by direct-to-consumer brands that built audiences through content about fit, comfort and body confidence. Heritage brands have the distribution; they have not always had the voice. The group, now in its third generation of leadership, is putting earned media at the front of the effort, and says it sells through more than 25,000 outlets in over 2,500 cities.
The brand is at gsparisbeauty.com. More news.