Your Daily Dose of Ad World Buzz
Latest
✦Girish Mathrubootham, Who Marketed Software Like a Product✦When Creators Influence Agencies More Than Agencies Influence Creators✦What A Creative Director Does On A Shoot Day✦The Categories Where Generated Copy Still Needs A Signature✦Jayesh Veralkar Leaves Dolby After Thirteen Years For A Record Label✦Turtle Wax Gives Ashutosh Saxena India And ASEAN✦Prose Integrated Picks Up The Communications Mandate For EaseMyTrip✦Cummins India Hands The Managing Director Role To Gbile Adewunmi✦JLL Puts Its First Big India Statement On The Bandra-Worli Sea Link✦The Intern Who Stayed: Himanshu Sharma Takes Sales At JSW Sports✦Bark Out Loud Builds A Campaign On How Little Effort A Dog Makes✦Instagram's Edits App Gets A Canvas That Runs Across Slides✦Girish Mathrubootham, Who Marketed Software Like a Product✦When Creators Influence Agencies More Than Agencies Influence Creators✦What A Creative Director Does On A Shoot Day✦The Categories Where Generated Copy Still Needs A Signature✦Jayesh Veralkar Leaves Dolby After Thirteen Years For A Record Label✦Turtle Wax Gives Ashutosh Saxena India And ASEAN✦Prose Integrated Picks Up The Communications Mandate For EaseMyTrip✦Cummins India Hands The Managing Director Role To Gbile Adewunmi✦JLL Puts Its First Big India Statement On The Bandra-Worli Sea Link✦The Intern Who Stayed: Himanshu Sharma Takes Sales At JSW Sports✦Bark Out Loud Builds A Campaign On How Little Effort A Dog Makes✦Instagram's Edits App Gets A Canvas That Runs Across Slides
Tag · 4 articles

#AI in Media Measurement

A flat vector character watching an arrow hit a bullseye on a target that is facing away
The Ai Shift

Is AI Media Buying Efficient Or Just Opaque?

Aug 28, 2026

A flat vector character measuring a cloud with a ruler
The Ai Shift

Can AI Fix Advertising’s Measurement Problem?

Aug 27, 2026

Halftone paper cutout of a television set and a wearable measurement device, for Nielsen’s currency update
Ad Tech

Nielsen Updates Its TV Currency Methodology From 31 August

Aug 24, 2026

Line-art illustration of a dashboard and magnifying glass marking Nielsen's Ad Intel AI launch
Ad Tech

Nielsen Launches Ad Intel AI to Analyse Ad Spend and Creative

Jul 29, 2026