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Vikrant Malik Joins Logitech As Marketing Head For India

Ad Tribe! Bureau1 min read
Vikrant Malik, joining Logitech as marketing head for India

Vikrant Malik has joined Logitech as marketing head for India. He moves from Haleon, where he was expert marketing lead for the India subcontinent.

  • Role: marketing head, India, at Logitech
  • Focus: shaping the category and strengthening the company's product portfolio
  • Previously: expert marketing lead, India subcontinent, at Haleon, from July 2022 to August 2026
  • Earlier: GSK Consumer Healthcare India, as expert marketing lead, marketing manager for oral health care and category customer marketing manager
  • Before that: ITC, in shopper marketing, convenience channels and rural retail
  • Also: co-founder of Neighbee, a collaboration tool for citizen volunteer groups
  • Experience: more than 18 years across consumer, B2B and channel marketing

What Vikrant Malik Brings To Logitech

That Logitech is treating India as a category problem rather than a distribution one. Malik's background is in packaged goods, where the work is defining what a category is for and then earning shelf space, and Logitech's remit here names category shaping before portfolio.

The ITC and GSK grounding is the relevant part. Shopper marketing, convenience channels and rural retail are the disciplines of getting a product picked up in a shop, which is still how a large share of Indian accessory buying happens despite the category's online image.

What Is Not Stated

Malik announced the move on LinkedIn. No quote from him or from Logitech has been issued, and the company has not said who he reports to.

More on the company at logitech.com. More people.

#Product Marketing#leadership moves#Vikrant Malik#Logitech
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