Varun Jha Named Chief Business Officer Of Vzy At Dish TV

Varun Jha, Chief Business Officer of Vzy at Dish TV India

Dish TV India has named Varun Jha as Chief Business Officer of Vzy, its connected digital entertainment platform.

Incoming: Varun Jha
Role: Chief Business Officer, Vzy, Dish TV India
Mandate: Growth, monetisation, partnerships, consumer strategy and new business initiatives
Earlier: Early leader at PayU's consumer payments division; led digital entertainment at Airtel (Wynk Music, Airtel Xstream); roles at Snapdeal, Zoomcar, Cuemath
Education: Management degree, Shailesh J. Mehta School of Management, IIT Bombay; B.E., Mumbai University

A Fintech-To-Entertainment Career Path

Jha's nearly two decades of experience run across fintech, e-commerce, mobility, entertainment and edtech, a spread that gives Vzy a business leader shaped by scale operations across several different consumer categories rather than a media-only background. CEO Manoj Dobhal said Jha "brings that combination" of entrepreneurial thinking and scale operations, pointing specifically to the range across PayU, Snapdeal, Zoomcar and Cuemath as the qualification for a platform trying to combine streaming, live television and cross-device viewing into one product.

Betting On Discovery Over Volume Of Content

Jha's own framing of the challenge ahead centres on discovery rather than content volume: "Consumers have never had more content, yet discovering what to watch... has arguably never been more complex." That's the problem his mandate, covering growth, monetisation, partnerships and consumer strategy, is built to address at Vzy, a platform positioned around integrating streaming and live TV into a single connected experience rather than adding to the number of standalone content options a viewer has to choose between.