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Feature

The AI Shift

135 stories

Understand how AI is changing advertising, creative work, media planning, agency workflows, marketing economics and the future of the industry.

Rows of identical product cards with one cobalt card standing apart, illustrating sameness in machine-written listings
The Ai Shift

Product Listings Are Being Written By Machines

The marketplace page is where the sale actually happens, and it is increasingly the least considered words a brand publishes.

A long chartreuse scroll unrolling corner to corner towards a small character at a ring light, illustrating scripted creator content

When The Brand Writes The Creator Script

Two mitten hands fitting a small magenta curve into a broken coral loop, illustrating how generated Indic lettering goes wrong

Why Indic Script Errors Slip Into Generated Ads

More

Why Agencies Are Finally Tagging Their Asset Libraries

Creative Fatigue Is Now Called By A Model

When The Bottleneck Moves To Legal Review

In-Store Material Is Where Generation Scales Quietly

The Press Release Is Being Written For Machines Now

What Happens To The Account Manager

More in The AI Shift
A small character juggling dozens of near-identical poster cards while one coral card slips loose, illustrating version sprawl

Version Control Is Now A Creative Problem

A flat vector character working alone at a desk that is much larger than they are, with finished shapes stacked beside them

The Freelance Market After The Tools Got Good

A flat vector character holding a leaf-shaped sign that casts a much larger shadow than the sign itself

Green Claims Are Where Generated Copy Gets Dangerous

A flat vector character presenting a glossy showreel panel while a plain folder sits unopened beside them

What A Credentials Reel Proves Now

A flat vector character handing a finished poster across a counter to another character holding coins

Publishers Are Making The Ads Now Too

A flat vector character holding two very different posters, one plain and one busy, on a cream ground

What Generated Advertising Does To Bharat

A flat vector character pulling one short page out of an extremely long unrolling scroll

The Meeting Transcript Became The Brief

A flat vector character at a console watching a clock while finished poster shapes fly out of it

Live Sport And The Creative Made During The Match

A flat vector character walking along a very long dotted path that loops back on itself before reaching a door

AI And The Long Sales Cycle Of B2B Advertising

A flat vector character arranging several identical box shapes, each with a different pattern on its face

Packaging Design Is The Next Thing To Go Generative

A flat vector character sorting a row of blank face cards, one of which is being lifted out

What Happens To The Casting Director

A flat vector character at a tiny desk with a large screen projecting several finished posters

The Small Advertiser Who Never Had An Agency

22

Who Insures An AI-Assisted Campaign

23

How Awards Juries Are Learning To Spot Generated Work

24

Human Made Is Becoming A Positioning

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Page 1 of 6 · 135 stories