Your Daily Dose of Ad World Buzz

Latest

✦Kaushik Mukherjee, The Operator Behind SUGAR ✦Virtual Influencers In India ✦The Unpaid Cost Of One Last Change ✦Who Are Advertising's Next 50?✦Why B2B Brands Are Finally Getting Social Right ✦Why Product Photography Changes First ✦Vineeta Singh, Who Built For The Indian Commute ✦What Clients Now Ask Agencies About AI Security ✦What Nobody Tells You Before Your First Advertising Job ✦The Tribe: The Thinking Behind the Ad Tribe Awards Trophy ✦How Budget Shapes The Idea Before Anyone Admits It ✦How Mile Sur Mera Tumhara Became The Film India Cannot Agree On ✦Kaushik Mukherjee, The Operator Behind SUGAR ✦Virtual Influencers In India ✦The Unpaid Cost Of One Last Change ✦Who Are Advertising's Next 50?✦Why B2B Brands Are Finally Getting Social Right ✦Why Product Photography Changes First ✦Vineeta Singh, Who Built For The Indian Commute ✦What Clients Now Ask Agencies About AI Security ✦What Nobody Tells You Before Your First Advertising Job ✦The Tribe: The Thinking Behind the Ad Tribe Awards Trophy ✦How Budget Shapes The Idea Before Anyone Admits It ✦How Mile Sur Mera Tumhara Became The Film India Cannot Agree On

Feature

The AI Shift

78 stories

How artificial intelligence is rewriting the economics, craft and structure of advertising, from the agency floor to the media plan.

A flat vector character operating a puppet that looks exactly like a person

Virtual Influencers In India

The appeal is control. The problem is that control is the opposite of why influence works.

A flat vector character arranging a single perfect bowl under a large studio light

Why Product Photography Changes First

A flat vector character at a door answering questions through a small hatch

What Clients Now Ask Agencies About AI Security

More

What Happens To The Shoot Day

Vendor Lock-In And Agency Tool Sprawl

Can Synthetic Audiences Replace Real Research

Strategy Teams And The Speed Of Planning

What AI Does To The Creative Brief

Where Retail Media Goes After Sponsored Listings

More in The AI Shift

A flat vector character looking up at a large answer panel with a small amber advertisement card wedged between its lines

What Advertising Inside AI Assistants Will Actually Look Like

A flat vector character holding an oversized key up to a large heart with a keyhole in it

Can AI Advertising Build Emotional Memory Or Only Attention

A flat vector character standing between a robot arm and a human arm, both pointing at them from opposite sides

Will Audiences Trust AI Recommendations More Than Influencers

Flat vector hands shaping a pot on a wheel while a row of identical mugs passes on a belt behind

Why Craft Becomes More Valuable As Generation Gets Cheaper

A flat vector character sitting on a heap of empty picture frames, examining one held close to their face

How Do Young Creatives Develop Taste When AI Does The Making

Two flat vector figures pulling in opposite directions on the handle of one oversized paintbrush

Are Clients Getting Too Involved In The Creative Process

A flat vector character holding a clipboard beside three folder shapes, the third one marked with a large tick

How AI Is Changing Agency Reviews And Empanelment

Two flat vector figures on either side of a film camera on a tripod, both holding the same clapperboard

Do Creative Agencies Still Need Production Vendors

A flat vector character beside a grid of boxes, several of which have burst out of their cells at different sizes

What Happens To Agency Retainers When Output Is Unpredictable

A flat vector hand pointing at one plain box raised above a row of identical boxes

How Brands Get Recommended By AI, And Who Decides

A flat vector character walking past a shuttered shopfront towards a large empty speech bubble

Will Websites Matter Less When AI Answers The Question?

A flat vector robot pushing a trolley of plain boxes while a character watches from a chair

What Advertising Becomes When AI Agents Do The Buying

When People Talk To Brands Instead Of Browsing Them

The New Creative Skill Is Knowing When To Stop Generating

Infinite References: Is AI Making Creatives Less Curious?

Page 1 of 4 · 78 stories