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✦Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle ✦What Does AI Brand Safety Mean Now?✦What Makes A Good First Manager In Advertising?✦Ankur Mishra Leaves ET Now For ArcelorMittal Nippon Steel India ✦Nisum Appoints Anurag Chauhan As Chief Executive Officer ✦Coverfox Appoints Shikha Gupta As Chief Strategy Officer ✦Frederica Constable Named Chief Growth Officer At Omnicom Media UK ✦Air India And Drukair Put Bhutan On One Ticket ✦Uber Lets Parents Watch A Teenager’s Ride As It Happens ✦WhatsApp Passes A Billion Passkey Users And Retires The Six-Digit PIN ✦Instagram’s First Draft Cuts The Boring Part Of Reels Editing ✦InCred Capital Launches InCred Black For UHNI Clients ✦Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle ✦What Does AI Brand Safety Mean Now?✦What Makes A Good First Manager In Advertising?✦Ankur Mishra Leaves ET Now For ArcelorMittal Nippon Steel India ✦Nisum Appoints Anurag Chauhan As Chief Executive Officer ✦Coverfox Appoints Shikha Gupta As Chief Strategy Officer ✦Frederica Constable Named Chief Growth Officer At Omnicom Media UK ✦Air India And Drukair Put Bhutan On One Ticket ✦Uber Lets Parents Watch A Teenager’s Ride As It Happens ✦WhatsApp Passes A Billion Passkey Users And Retires The Six-Digit PIN ✦Instagram’s First Draft Cuts The Boring Part Of Reels Editing ✦InCred Capital Launches InCred Black For UHNI Clients

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Brand Builders

19 stories

The founders, CMOs and marketing chiefs who built India's biggest consumer brands from the client side of the table.

Harsh Mariwala, the Man Who Put Coconut Oil in a Bottle

Every Indian marketing course teaches the plastic bottle. Almost none of them mention that he had to prove it to shopkeepers using live rats.

Ashwath Swaminathan, Growth Marketing Under a Stopwatch

Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business

More

Deepinder Goyal, the Man Who Gave a Delivery App a Personality

Adwaita Nayar, the Discipline Behind Nykaa Fashion

Anchit Nayar, Building the Store Network Behind Nykaa's Beauty Business

Falguni Nayar, Curation as a Trust Machine

Pelki Tshering, Tanishq's CMO on Keeping a Legacy Brand Honest

Ranjani Krishnaswamy, the Marketer Who Made Tanishq Argue for Itself

More in Brand Builders

Narayana Murthy, the Man Who Built Trust as a Brand

Bhaskar Bhat, the Man Who Scaled Titan After Its Founder

Xerxes Desai, the Man Who Waited a Decade to Build Titan

Ajoy Chawla, the Man Who Learned Every Brand Titan Owns

Bharat Puri, the Executive Who Built Brands in Three Categories

Madhukar Parekh, the Man Behind Fevicol's Household Name

Rahul daCunha, Keeper of Amul's Sixty-Year Voice

Jayen Mehta, the Marketer Who Modernised Amul From the Inside

R.S. Sodhi, the Man Who Turned Amul's Trust Into Market Share

Verghese Kurien, the Man Who Turned a Cooperative Into a National Brand

All 19 stories shown