Your Daily Dose of Ad World Buzz

Latest

✦PC Chandra Jewellers Signs Pratibha Ranta After A Teaser Run ✦McCain Foods Buys A Gujarat Potato Plant It Did Not Build ✦McDonald's Puts Its Festive Bet On The Week Before The Festival ✦Aakriti Kaul Moves From Phone Launches To Streaming Premieres ✦BGMI Tells Players To Stop Overthinking And Just Open The App ✦Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault ✦Why Younger Talent Is Less Impressed By Agency Prestige ✦PayU And Malaysia Airlines Sign An MoU On Indian Bookings ✦Cog Culture Brings PRP Group In To Carry Its PR Side ✦Doctor's Choice Signs Sandipta Sen For A Year Of Festivals ✦Eeken Argues There Are Two Nine-To-Fives In A Young Life ✦Umesh Bopche Launches Credits-Based Directory 'OnCallsheet'✦PC Chandra Jewellers Signs Pratibha Ranta After A Teaser Run ✦McCain Foods Buys A Gujarat Potato Plant It Did Not Build ✦McDonald's Puts Its Festive Bet On The Week Before The Festival ✦Aakriti Kaul Moves From Phone Launches To Streaming Premieres ✦BGMI Tells Players To Stop Overthinking And Just Open The App ✦Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault ✦Why Younger Talent Is Less Impressed By Agency Prestige ✦PayU And Malaysia Airlines Sign An MoU On Indian Bookings ✦Cog Culture Brings PRP Group In To Carry Its PR Side ✦Doctor's Choice Signs Sandipta Sen For A Year Of Festivals ✦Eeken Argues There Are Two Nine-To-Fives In A Young Life ✦Umesh Bopche Launches Credits-Based Directory 'OnCallsheet'

Feature

Brand Builders

45 stories

Meet the founders, CMOs and marketing chiefs behind India's biggest consumer brands, and the client-side decisions that built and grew them.

Watercolour and ink portrait of Kochouseph Chittilappilly, founder of V-Guard Industries

Kochouseph Chittilappilly, Who Sold a Fix for a Local Fault

The best brands often start as the answer to something that is broken in one place.

Watercolour and ink portrait of Girish Mathrubootham, founder of Freshworks

Girish Mathrubootham, Who Marketed Software Like a Product

Watercolour and ink portrait of P.C. Musthafa, founder of iD Fresh Food

P.C. Musthafa, Who Branded Something Nobody Branded

More

T.S. Kalyanaraman, Who Bought Trust With a Face

Sridhar Vembu, Who Made Refusal the Positioning

R.G. Chandramogan, Who Started With Ice Candy

C.K. Ranganathan, Who Scaled an Idea He Did Not Invent

Swapnil Jain And The Engineering Behind Ather

Tarun Mehta, Who Sold The Ride Before The Battery

More in Brand Builders

Watercolour and ink portrait of Radhika Ghai, co-founder of ShopClues and founder of Kindlife

Radhika Ghai And The Long Tail Of Indian Retail

Watercolour and ink portrait of Arjun Vaidya, founder of Dr Vaidya New Age Ayurveda

Arjun Vaidya, Who Modernised A Family Inheritance

Watercolour and ink portrait of Suchita Salwan, founder of Little Black Book

Suchita Salwan, Who Turned A City Into A Product

Watercolour and ink portrait of Ananth Narayanan, founder of Mensa Brands

Ananth Narayanan, Who Buys Brands Instead Of Building Them

Watercolour and ink portrait of Kaushik Mukherjee, co-founder of SUGAR Cosmetics

Kaushik Mukherjee, The Operator Behind SUGAR

Watercolour and ink portrait of Vineeta Singh, co-founder of SUGAR Cosmetics

Vineeta Singh, Who Built For The Indian Commute

Watercolour and ink portrait of Bhavish Aggarwal, founder of Ola and Ola Electric

Bhavish Aggarwal, Who Kept Changing The Category

Watercolour and ink portrait of Ritesh Agarwal, founder of OYO

Ritesh Agarwal, Who Standardised The Room

Watercolour and ink portrait of Harshil Mathur, co-founder of Razorpay

Harshil Mathur, Who Built a Brand for People Who Read Documentation

Watercolour and ink portrait of Ghazal Alagh, co-founder of Mamaearth

Ghazal Alagh, Who Built the Product Behind the Promise

Watercolour and ink portrait of Varun Alagh, co-founder of Mamaearth

Varun Alagh, Who Turned a Parenting Problem Into Mamaearth

Watercolour and ink portrait of Peyush Bansal, founder of Lenskart

Peyush Bansal, Who Rebuilt the Eyewear Business From the Factory Up

Sameer Mehta, the Quieter Half of boAt

Aman Gupta, Who Made the Founder the Advertisement

Kunal Shah, Who Made Exclusivity the Product

Page 1 of 2 · 45 stories