Swiggy's Toing Reaches 33 Million Weekly Users In Its First Year
Swiggy's budget focused app Toing has reached around 33 million weekly active users, roughly 96 per cent of Zomato's 35 million, according to brokerage CLSA using Sensor Tower data.
- Weekly active users: about 33 million for Toing, against about 35 million for Zomato
- Age of the app: roughly a year
- Recent movement: Toing added about 1.8 million weekly actives in the last week of August, while Zomato lost about 1.7 million
- Downloads this quarter: 14.5 million for Toing, 12.4 million for Zomato, 10.1 million for Swiggy
- Cities: close to 50
What The Toing Numbers Actually Show
Speed, mostly. An app about a year old is approaching the weekly base of an established food delivery platform, and the download gap points the same way: 34.7 million year to date for Toing, on CLSA's figures. Swiggy's main app carries around 40 million weekly actives, but that number includes quick commerce and is not directly comparable.
There is a catch in the cart. Zomato still leads on daily active users, which means Toing has assembled a large weekly audience without yet matching the frequency of an established base. Weekly reach is a marketing number. Daily use is the business.
Why Incrementality Is The Only Question That Matters
Because a budget app that cannibalises the main app has cost money and moved nothing. Swiggy has said two out of every three users acquired through Toing are either new to Swiggy or returning after a period of inactivity. If that holds, Toing expands the online food delivery market rather than redistributing it, which is a materially different outcome for the category.
Zomato parent Eternal has taken the opposite view so far. On the Q4 FY26 earnings call, chief financial officer Akshant Goyal said the company was not convinced a Toing style platform addressed a clear problem for consumers or restaurants, and Eternal has been developing Bistro as its lower priced experiment instead. Founder Deepinder Goyal has questioned how durable price led acquisition really is. The unresolved part, for both, is whether a bigger user count turns into enough orders to pay for itself. More brand news.
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