Suhaas Sonpar Takes Over Commercials And Revenue At Ai Plus
Suhaas Sonpar has been appointed head of commercials and revenue at Ai Plus Smartphone, expanding the mandate he took on when he joined the company earlier in the year.
- Role: head of commercials and revenue, Ai Plus Smartphone
- Based: Noida
- Joined: April 2026, as head of partnerships and alliances
- Before that: Pine Labs, as senior director and business head for sales finance in the non-CDIT pay later business
- Earlier: ShopSe, Kotak Mahindra Bank and Home Credit India
What Suhaas Sonpar Did Before The Promotion
He joined in April 2026 to lead partnerships, alliances and business development, and now takes charge of the commercials and revenue function as the company builds its presence in India's smartphone market. Moving from partnerships into revenue inside six months is quick, and it usually means the partnership work was already the revenue work in practice.
At Pine Labs he spent roughly two years as senior director, serving as business head for sales finance in the non-CDIT pay later business from March 2024. Before that he was senior vice president for business development at ShopSe from August 2022, where he drove growth in organised retail.
A Consumer Finance Career Pointed At Phone Sales
The through line is not devices. It is how people pay for them. He spent more than four years at Kotak Mahindra Bank as vice president, focused on the consumer finance business, and earlier worked with Home Credit India as assistant vice president for strategic alliances.
That matters more in smartphones than in most categories. A large share of Indian handset purchases above the entry tier moves on some form of credit, whether that is a no cost instalment at checkout, a card offer negotiated with a bank, or a point of sale finance product arranged in the store. The terms available on a phone frequently decide the sale more than the specification does.
Why That Is The Logical Person For The Job
Putting someone with that background in charge of commercials and revenue suggests the company sees its growth problem as a distribution and affordability problem rather than a product one. Organised retail relationships, bank tie ups and pay later arrangements are exactly the levers a challenger brand pulls to get on shelves and into baskets.
It is a different instinct from hiring a sales leader out of another handset maker, and a more interesting one. More appointments.