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Snabbit Hands Ramesh Srinivasan Growth And Revenue

Ad Tribe! Bureau2 min read
Ramesh Srinivasan, appointed head of growth and revenue at the home services platform Snabbit

Snabbit has appointed Ramesh Srinivasan as head of growth and revenue. The quick home services platform is expanding its service categories, and the role covers growth, marketing and revenue operations.

  • Role: head of growth and revenue at Snabbit, based in Bengaluru
  • The remit: driving demand across house help, home cooks and beauty services, combining brand building with local demand planning
  • Arriving from: PhonePe, in growth and marketing roles across payments and financial services
  • Before that: Flipkart, working on private labels, loyalty, refurbished commerce and marketing for core categories and festive sale events
  • Recent hires alongside: Abhinav Ankur as chief business officer and Pradeep Yadav as head of operations
  • Scale cited: more than 10 million jobs completed, and 115,000 jobs in a single day
  • Footprint: more than 200 micromarkets across Mumbai Metropolitan Region, Delhi NCR, Pune, Hyderabad and Bengaluru

Why Ramesh Srinivasan Is Being Hired For Planning, Not Awareness

Because the constraint is supply, not interest. A home services platform cannot create demand faster than it can staff an hour in a particular neighbourhood, so marketing that works too well in the wrong postcode produces cancelled bookings rather than revenue.

That makes this a demand-shaping job dressed as a growth one. The brief explicitly pairs brand building with local demand planning at what the company calls nanomarket level, which is a media problem solved at the pin-code rather than the city.

What The Flipkart And PhonePe Background Brings

Festive operating experience at scale. Running marketing for sale events means having handled the one period when demand genuinely outruns fulfilment, which is the exact failure mode a services platform faces every evening.

Private labels is the other useful line. Building a brand inside someone else's platform is close to what Snabbit's categories require, where the service is the product and there is nothing on a shelf to look at.

What Was Said

Aayush Agarwal, founder and chief executive of Snabbit, said the business is built on matching demand and supply, hour by hour, at a nanomarket level. Srinivasan said Snabbit is moving everyday household needs from informal networks onto a platform people can trust.

More on the company at snabbit.in. More people.

#appointments#Home Services India#Quick Commerce Leadership
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