Story Digital Wins Wozoyo's Creative Digital Mandate For India
Wozoyo, the consumer technology brand owned by Hong Kong-based Secure Connection Limited, has appointed Story Digital as its creative digital partner in India. The agency will handle social media, content, creator partnerships and digital activations.
- Brand: Wozoyo, from Secure Connection Limited
- Products: air purifiers, docking stations, HDMI cables, USB hubs and car chargers
- Agency: Story Digital, New Delhi, founded 2018
- Scope: social media, content, creators and digital activations in India
- First work: creator-led micro-dramas built on everyday situations
What Story Digital Will Make
The early work is a series of short micro-dramas with familiar creator voices, using everyday moments to show where simple, intuitive technology fits in. It is a sensible format for a category of chargers, hubs and cables that nobody thinks about until one fails.
Rohan Chawla, co-founder of Story Digital, said the agency was drawn to Wozoyo's quiet confidence and its willingness to let the technology speak for itself. The agency wants to turn the brand's philosophy of calm over chaos into a lasting cultural touchpoint through authentic stories and creator-led narratives.
Why Wozoyo Is Building In India
Mohit Anand, co-founder and CEO of Secure Connection, said consumer technology is becoming integral to how people live and work, which gives brands room to build relevance beyond their products. As Wozoyo strengthens its presence in India, he said, it wants a distinctive brand that connects through both its products and its philosophy, and Story Digital brings a strong understanding of digital culture and consumer behaviour.
The appointment follows Wozoyo's global media mandate earlier this month, which went to iCubesWire for media strategy and execution in international markets. The Story Digital brief is creative and India-specific, which puts building the brand locally with one partner and buying media abroad with another.
Wozoyo's range is at wozoyo.com. More news.