iCubesWire Takes The Global Media Mandate For Wozoyo
iCubesWire has won the global media mandate for Wozoyo, a consumer technology brand that launched globally only recently. The agency will build and run the brand's media strategy across its key international markets.
- Agency: iCubesWire, the Gurugram digital and media solutions company
- Client: Wozoyo, a consumer technology brand
- Scope: global media strategy across key international markets
- Capabilities in play: digital media, performance marketing, consumer intelligence, data and technology
- Backing: Wozoyo builds on the 30-plus-year legacy of Secure Connection Limited, headquartered in Hong Kong
A Launch Brand Rather Than A Defence
The unusual part of this account is its age. Wozoyo has no established media pattern to protect and no incumbent agency's work to unpick, which means iCubesWire is setting the baseline rather than improving on someone else's. That is a rarer brief than it sounds, and a harder one to be judged on, because there is no previous quarter to be measured against.
Mohit Anand, co-founder and chief executive of Wozoyo, framed the expansion as a question of reading consumers across markets rather than launching a product line. Sahil Chopra, founder of iCubesWire, called the win a milestone and pointed at the same problem from the agency side: a media strategy that has to hold up across markets where consumers behave differently.
Where It Sits In The iCubesWire Book
iCubesWire already works across India, the Middle East and other international markets, and this adds to that. The pitch the agency is making with it is integration: consumer intelligence and performance sitting in the same place rather than being bought separately. More agency and account moves.