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Trehan IRIS Appoints Prasad Rane As Chief Business And Marketing Officer

Ad Tribe! Bureau1 min read
Prasad Rane, chief business and marketing officer at Trehan IRIS

Trehan IRIS has appointed Prasad Rane as chief business and marketing officer. The Gurugram-based real estate group announced the appointment on 22 September 2026.

  • Role: chief business and marketing officer, Trehan IRIS
  • Remit: business growth, sales, marketing, brand building, customer experience and go-to-market
  • Previously: chief growth officer, DailyObjects
  • Earlier: chief marketing officer of PPZ and chief executive of SPACES, both at ICS Group
  • Before that: advertising and retail

What Prasad Rane Is Being Asked To Do

Run sales and marketing as one function. Real estate has traditionally kept the two apart, with brand teams making the launch noise and sales teams closing in the site office. Abhishek Trehan and Aman Trehan, executive directors of Trehan IRIS, said his mandate is to bring business growth, sales and marketing closer together as the group enters its next phase.

Rane said real estate today is no longer only about what is built, but about the experience, proposition and value created around it, and that his focus will be to bring business, sales, brand and customer experience closer together.

Why That Background

His career has been on the consumer side. At DailyObjects he led offline growth and the brand's physical retail footprint, and at ICS Group he ran retail and mixed-use destinations, technology parks and public spaces. Both are businesses where the product is a place people walk into, which is closer to selling a home than a conventional marketing CV would suggest.

More on the group at trehaniris.com. More people.

#real estate marketing#leadership moves#Prasad Rane#Trehan IRIS
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